Membership & Marketing Director

Description:

The Membership & Marketing Director will be responsible for driving membership growth and engagement at Tacoma Yacht Club (TYC), a prestigious private yacht club. The position is integral to recruiting and retaining members, enhancing member satisfaction, and increasing the club's visibility. The director will collaborate with various departments, report to the General Manager, and play a key role in the overall success of the club’s membership and marketing strategies.

Key Responsibilities:

• New Member Recruitment:

  • Develop and execute targeted membership campaigns.

  • Represent the club at external events and functions to raise awareness.

  • Build referral and ambassador programs to engage current members in recruitment.

  • Manage membership application processes and category quotas.

• New Member Onboarding:

  • Design a structured onboarding process, including orientation and mentor assignment.

  • Proactively engage with new members in their first year.

• Member Retention:

  • Analyze member engagement and implement retention initiatives like loyalty events.

  • Conduct exit interviews and lead member satisfaction surveys.

  • Work with department heads to promote activities that resonate with members.

• Marketing & Communications:

  • Oversee branding, public image, and club messaging.

  • Manage the website, social media, newsletters, and other communications.

  • Produce promotional materials and content that highlight club offerings.

• Collaboration & Reporting:

  • Coordinate with various committees to align messaging and maximize participation.

  • Provide monthly reports on membership trends, campaign effectiveness, and retention.

Qualifications:

• 3+ years of experience in membership development, marketing, or hospitality leadership.

• Proven success in recruiting and retaining members or customers in a private club or luxury service environment.

• Proficient in CRM systems, digital marketing tools, and Microsoft Office Suite.

• Strong interpersonal, writing, and public speaking skills.

• Energetic, enthusiastic, and service-oriented with a passion for delivering high-quality experiences.

• Strong organizational skills and the ability to prioritize tasks.

Additional Considerations:

• Bachelor’s degree in marketing, communications, hospitality, or related field.

• Experience in private clubs, yacht clubs, or membership organizations is a plus.

• Passion/knowledge for boating, yachting, or waterfront communities is a plus.

• Experience with Jonas Club Management Software is a plus.

Benefits:

• Medical, Dental, Life Insurance

• 401(k) plan with employer match

• Vacation & Sick Leave (PTO)

• Employee Meals