Description:
The National Account Manager – Direct Channels supports the development and execution of Dyson’s direct-to-consumer go-to-market strategy across Dyson.com, marketplaces, and retail stores. This role contributes to assortment planning, promotional strategy, inventory management, and channel execution to help deliver sales and profit growth.
Working cross-functionally, this individual helps implement integrated retail plans, with a strong focus on eCommerce performance, operational execution, and data-driven decision-making.
Key Responsibilities
Business Planning & Execution
- Support the development and execution of the Home Category, New Categories and S&A across all Direct channels.
- Contribute to go-to-market planning, including assortment, promotional strategy, pricing, and inventory management.
- Execute against monthly, quarterly, and annual sales, profit, and inventory goals.
- Forecast daily, weekly monthly sales run rates and report on performance.
- Build and communicate monthly plans with weekly execution detail, including product launches, promotional calendars, and volume forecasts.
- Support planning and execution of key retail and Dyson-specific events (e.g., BFCM, Dyson Days, Owner Rewards).
- Analyze business performance and recommend actions to address challenges and capitalize on opportunities.
- Monitor trends and help balance demand generation with inventory planning.
- Identify risks and support development of mitigation plans.
Cross-Functional Collaboration
- Partner with Ecommerce, Retail, CRM, Marketing, Customer Service, Supply Chain, Logistics, Finance, and Media teams to support execution of business plans.
- Collaborate across teams to drive cross-sell and up-sell opportunities.
- Work with Marketing, Finance, and Commercial teams to support development of exclusive products and assortments.
- Coordinate with Supply Chain and Logistics teams to ensure plans are operationally supported.
- Partner with Media teams to support traffic growth and improve return on ad spend (ROAS).
Business Operations & Reporting
- Support core business processes, including Weekly Business Reviews (WBR), Sales-Out meetings, and Latest Estimate (LE) forecasting.
- Prepare and deliver regular performance reporting, highlighting key insights and recommended actions.
- Monitor data to identify issues and recommend solutions.
- Ensure day-to-day operational processes are executed effectively, including coordination across supply chain, logistics, and customer service functions.
Relationship Management
- Build strong working relationships with internal stakeholders and cross-functional partners.
- Represent Dyson’s values and ways of working in all interactions.
- Develop an understanding of customer and channel dynamics, serving as a voice of the customer internally.
- Support execution of plans related to distribution, merchandising, pricing, and product placement.
Team Contribution
- Contribute as an active and collaborative member of the Direct Sales team.
- Identify issues and recommend practical, data-driven solutions.
- Support continuous improvement by sharing ideas and best practices.
- Demonstrate flexibility in taking on new responsibilities aligned to business needs.
- Act with accountability and a sense of urgency to deliver against goals.
- Build knowledge of Dyson products, categories, and channels.
About you
- 5+ years’ experience in eCommerce, retail, or national account management
- Bachelor’s degree required (Business or related field preferred)
- Experience supporting sales, operations, trade marketing, or category management
- Proven ability to support delivery of sales and financial targets
- Strong analytical skills and ability to interpret data and trends
- Experience working cross-functionally to execute business plans
- Effective communication and stakeholder management skills
- Proficiency in Excel; working knowledge of PowerPoint and other business tools