Description:
The Brand Business Mgr is responsible for developing and implementing effective business and marketing plans to enhance the Brand/s and drive growth in the market, in close collaboration with key business stakeholders. Act as the Local Market leader in maximizing & executing the Global brand’s vision, tailoring communication plans across all channels (incl. Department Stores, Ecommerce, National & Regional Accounts, and Independent wholesale customers) within the NA Market.
Major Duties And Responsibilities
- BRAND BUSINESS MANAGEMENT
Brand Sales Forecasting & Monitoring
- Responsible for setting & monitoring Annual brand targets
- Review monthly sales by brand & Identify gaps & opportunities
- Effectively develop plans to ensure that top line sales and bottom line goals are met
Business Analysis
- Support Brand Business Updates to Sr. Management Monthly or Quarterly
- Investigate Brand & Competitive trends / results and identify Commercial opportunities, sustainable strategies & actionable plans to grow sales & Market Share
- Partner with cross functional teams to ensure effective business delivery for the brands
Distribution Management
- Partner with Local Sales team to develop distribution strategies by Channel of Trade in line with Global Brand Strategies.
- Identify opportunities to grow door productivity & partner with Sales to develop & customize global tools to help with Customer sell in
License Management
- Partner with Corporate Brand Teams Key Projects, Sales, distribution etc
- Advocate for Local Market Needs by analyzing competition and Brand trends to share with Global Teams
- BRAND COMMERCIAL PLAN DEVELOPMENT & MANAGEMENT
Maximize Global Brand / Corporate Strategies & Initiatives In The Local Market By Customizing Strategies For Various WHS COT’s / Accounts To Drive Overall Success Of The Brand
- Develop & Execute holistic Sell Out Initiatives that drive visibility, assortment, training & merchandising programs
- Develop & Lead Training for Local Sales teams that share Marketing Initiatives & New Product Releases to champion the brand & improve Sales performance.
Brand Activities Management that focus on achievement of short and long-term business objectives
- Responsible for creating and maintaining Brand Marketing Calendar & Marketing Budget including: Trade Marketing by Channel/Account, Global Media Plans, Training, Promotional/Commercial Plans
- Point-person for implementing and executing Commercial/marketing initiatives for the Brand/s
- TRADE MARKETING
- Drive Trade Marketing strategy by COT and brand visibility in the market
- Management of Marketing budget and split by COT/accounts
- Monitoring of sell in/sell out activities in coordination with Sales and Trade Marketing teams
- PRODUCT MANAGEMENT
- Monitor collection performance and advocate to global product teams for NA product needs
- Screening of Release (rank key models/ define Assortment reco)
- Performance Monitoring (new models vs bestsellers, AUR, special projects, materials)
Basic Qualifications
- Bachelor’s degree required,5-7 years of brand manager or similar experience
- Ability to transfer strategy into action