Paid Media Strategist

Description:

Direct Agents, an innovative and fast-growing digital marketing agency, is seeking a motivated and experienced Paid Media Strategist to join its team in New York City. This role is ideal for a data-driven performance marketer who thrives in dynamic environments, loves solving problems, and is passionate about achieving measurable results for clients. As a Paid Media Strategist, you will lead client accounts, drive integrated campaigns, and build meaningful relationships with clients while working on premier brands such as Marvel, NBA, and NYSE.

Key Responsibilities:

• Act as a main point of contact for assigned client accounts, managing relationships and expectations.

• Develop a strong understanding of each client’s business, industry, and competitive landscape.

• Lead the media strategy and planning process to ensure impactful campaigns.

• Collaborate with paid media execution teams to optimize media performance and implement experimentation strategies.

• Analyze and interpret data from multiple analytics sources to measure performance against client goals.

• Lead client meetings, including weekly/bi-weekly status calls and quarterly business reviews.

• Proactively identify account growth opportunities and bring innovative ideas to enhance client success.

• Oversee project deliverables, ensuring high-quality, accurate, and timely execution.

• Mentor and oversee account teams and specialists on client projects.

Qualifications:

• 4–6 years of experience in Paid Social and/or Paid Search Marketing.

• Strong analytical mindset with the ability to interpret raw data and identify performance trends.

• Proficiency in Microsoft Excel and familiarity with advanced data analysis techniques.

• Expertise in customer acquisition, direct response, and online marketing strategies.

• Entrepreneurial spirit with a proactive, hands-on approach to challenges.

• Excellent communication and presentation skills, capable of engaging clients at all levels.

• Strong time management skills with the ability to handle multiple projects simultaneously.

• Must reside in or be willing to relocate to the NYC area.

Why Join Direct Agents:

• Work-Life Balance: 4-day work week pilot program, flexible PTO (up to 24 days), paid birthdays and volunteer days, and comprehensive paid parental leave.

• Benefits: Premium healthcare coverage, One Medical, KindBody, mental health support, wellness perks, Citibike membership, fitness reimbursement, and a dog-friendly office.

• Innovation: Work with AI-driven workflows, proprietary tools like Kanopy AI and custom GPTs to deliver next-generation marketing solutions.

• Career Growth: Access to mentorship, structured training, leadership exposure, and opportunities to shape your career path.

• Culture: Inclusive and collaborative workplace with regular team events and recognition programs.

Direct Agents is an equal opportunity employer committed to building an inclusive workplace. Candidates of all backgrounds are encouraged to apply.