Performance Marketing Analytics Manager

Description:

The Marketing team at Vestwell is growing! We are looking for a strategic and data-driven Performance Marketing Analytics Manager to be the analytical backbone of our marketing efforts. You will be responsible for overseeing the return on investment of all Vestwell marketing activities (mail, webinars, events, and website enhancements) and collaborating across the marketing team to set up processes for monitoring the marketing funnel from lead generation to opportunity close. This role requires working closely with other teams, including finance and sales, to ensure our marketing strategies align with our overall business goals. The role reports to our Growth Marketing Director, and will play a pivotal role in steering our growth marketing strategy.

What will you be doing?
 

• Develop and implement comprehensive dashboards to monitor the entire marketing funnel, from lead generation to opportunity close.
• Support marketing teams by generating reports and tracking progress against key initiatives such as advisor re-engagement and saver participation rates.
• Collaborate closely with the marketing team to establish cohesive dashboards and reporting mechanisms for channels and messaging strategies.
• Set up a feedback loop to share how various messaging and channels perform, used to inform marketing decisions.
• Oversee the development and monitoring of new landing pages, ensuring they align with our marketing objectives.
• Identify and select appropriate platforms to track marketing performance.
   

Requirements

The Necessities
 

• 3-5+ years’ experience in performance marketing analytics or a similar role, preferably within the financial or technology industry.
• Proficiency in data analysis tools such as Google Analytics or similar platforms.
• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
• Experience in developing and implementing comprehensive dashboards to monitor marketing funnel performance.
• Excellent communication skills with the ability to collaborate effectively across marketing, finance, and sales teams.
• Demonstrated ability to generate reports and track progress against key marketing initiatives.
• Detail-oriented with a strong focus on accuracy and quality of work.