Description:
This Business Development Product Director is accountable for developing and executing initiatives on Prime's product roadmap across the Commercial, Government Programs or State Public Sector strategic business units. This position will be responsible for building a deep understanding of market problems facing Prime's clients, cross-functionally leading the development and management of highly complex products and initiatives, and proving the value of those products to the market. In addition, this position will work collaboratively with leaders and product owners in other departments to develop product standards, moving from ideation to execution.
Responsibilities
- Drives process around review of commercial products to shape it for state public sector, Medicaid FFS business.
- Pulls in account team “Product Review Committee” to review products, gather feedback, work with product innovation team to amend product for FFS, including pricing revision for Medicaid FFS
- Staffs the Product Review Committee for SPS
- Manages pipeline of products for sale and partners with account team to drive to sale
- Communicates with implementation team on regular basis, goals for product, timelines for implementation with goal of creating better alignment between sales and implementations.
- Works with product owners as needed to pull in market analysis for product and drives sale with account team.
- Will be externally focused to present to potential customer or client and able to present on all products in the portfolio.
- Partner with the sales team and with the innovation team and marketing team to help sell products to clients
- Provide end to end oversight and management of multiple concurrent, highly complex product initiatives
- Collaborate with functional areas and strategic business unit leaders on new product ideation
- Lead concept ideation, design, early state feasibility assessment and financial analysis
- Conduct market assessments as needed
- Develop pricing strategy and drive through pricing committee
- Develop client or employer value story and product launch plan in concert with B2B marketing team
- Develop materials for and present individual product initiatives to senior management, including driving projects through stage gate approval
- Develop and present product training materials to client engagement and present initiatives / potential pilots to clients
- Partner with Marketing to create and maintain informative and compelling product collateral
- Other duties as assigned
Education & Experience
- Bachelor's degree in Marketing, Business or related area of study, or equivalent combination of education and/or relevant work experience; HS diploma or GED is required
- 8 years of related business experience with at least 5 years in product development
- Must be eligible to work in the United States without need for work visa or residency sponsorship