Description:
Key Responsibilities:
- Partner with product marketing leads to manage content inventory, review and optimize the B2B creative assets & messaging that supports the Group Benefits marketing objectives
- Coordinate marketing legal submissions and review; maintain asset inventories and legal numbers; oversee all footnotes/disclaimers to ensure compliance; ensure latest collateral is posted on sales enablement platform
- Manage required state filings for B2B Group Benefits product marketing collateral
- Partner with product and marketing lead(s) and other stakeholders to develop or update content for key marketing assets (sales presentations, flyers, videos, etc)
- Support Product Marketing leads with key projects related to content development and optimization, event coordination, etc.
- Coordinate deliverables with team members to ensure timely execution and distribution
- Partner closely with agency partners to update the design and content, provide deadlines to ensure all marketing materials are in the appropriate design framework
- Maintain Product Marketing team calendar outlining timing / seasonality of key deliverables throughout the calendar year
- Document new and existing processes to create sustainable SOPs for the future
- Maintain budget including ongoing tracking and reporting to Product Marketing leadership
- Identify opportunities across Product Marketing team to drive efficiency and optimize processes
- Perform other related duties as assigned or required
Essential Business Experience and Technical Skills:
Required:
- Strong attention to detail with solid project management skills, proactive coordination of in-process projects and future needs
- Understanding of marketing strategy and communications, including agency management
- Self-starter with ability to make and contribute to recommendations, prioritize, manage and track multiple projects
- Robust experience with Microsoft Word, PowerPoint, Excel, and adaptability to learn new software as needed
- Service mindset, with a proven track record of collaboration
- Strong communication and creative problem-solving skills
- 3-5 years of relevant professional experience in marketing and/or project management role
- Bachelor’s Degree