Product Marketing Director

Description:

Workiva is seeking a Product Marketing Director, Platform to own and drive the company’s platform positioning and messaging with a primary focus on engaging and influencing the Office of the CFO. This is a highly visible, high-impact individual contributor role responsible for shaping Workiva’s position in the market as a differentiated, AI-powered platform that enables confident decision-making across Finance, Risk, and Sustainability.

This leader will be the steward of Workiva’s platform narrative, responsible for defining and evolving our category story, counseling executive leadership on how we show up to the market, and translating complex capabilities across data, AI, and assurance into clear, compelling value for executive buyers. You will own Workiva’s platform value proposition, corporate pitch deck, and flagship event storytelling, including executive keynotes such as the Workiva Amplify product keynote.

In partnership with Product, Sales, Demand Generation, Enablement, and Executive Leadership, you will co-lead the Quarterly Marketing Moments Program with Campaign Management by coupling product launches with major events. You will also own the messaging for large-scale thematic campaigns, helping to drive up to 50% of marketing-influenced pipeline, and lead strategic initiatives that fuel revenue growth, including large-scale enablement efforts. In doing so, this role plays a critical part in shaping how Workiva differentiates, how we sell larger platform deals, and how our executive team articulates the company’s long-term vision and value to the market.

What You’ll Do
 

• Define and evolve platform-level positioning and messaging, ensuring consistency across our brand and solution areas while clearly articulating Workiva’s differentiated value
• Lead platform storytelling for flagship moments, including the Workiva Amplify product keynote and other executive-level presentations
• Lead the creation and evolution of Workiva’s corporate pitch deck and enable the global sales organization to articulate Workiva’s differentiating value proposition
• Partner on Workiva’s quarterly marketing moments program, aligning major product launches with high-visibility marketing events to amplify impact, accelerate awareness, and create meaningful market moments
• Drive thought leadership through content, messaging, and speaking opportunities and partner with Demand Generation to support large, integrated campaigns that drive platform awareness for the company
• Measure and optimize the efficacy of our platform messaging in-market
• Meet with customers, analysts, and partners to define and validate key value pillars
• Present to executive leadership with insights, recommendations, and updates that support platform growth and strategic priorities
   

What You’ll Need

Minimum Qualifications
 

• Bachelor’s degree in Marketing or a related field
• 10+ years of experience in product marketing or closely related roles (e.g., product management, corporate marketing, industry marketing, or sales)