Description:
eBay is seeking a dedicated and dynamic product marketer to drive inbound product marketing and outbound go to market strategy for Advertising experiences at eBay. This is a unique opportunity to become an integral part of the eBay marketing team, contributing to eBay's advertising business. This role will partner cross-functionally with product, design, research, marketing, communications, customer service and sales / market teams.
We are looking for Product Marketer experienced in crafting value propositions, positioning strategies, and encouraging tool adoption. You are also experienced in co-creating go-to-market and marketing plans with cross-functional partners. Context in e-commerce and small business is a benefit.
What You Will Accomplish
- Develop and deliver key strategies to attain business objectives with impact.
- You are responsible for the product value proposition narrative and go-to-market strategy for Advertising products and ensuring business success of our customers on eBay’s ecommerce platform.
- Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentation and opportunity sizing.
- Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
- Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
- Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
- Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition leveraging the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
- Set benchmarks for success, and monitor progress towards goals for the product launches and in-market growth adoption of existing products or services.
What You Will Bring
- 5+ years of experience in product marketing
- Strong track record of developing product and go to market strategies at e-commerce companies, with experience in buyer engagement/retention and a consumer mindset preferred.
- Proven track record to drive innovation, and implement projects with excellence
- Success working collaboratively with cross-functional teams and excellent communication skills
- Strong data analysis skills and experience with customer research techniques