Public Relations Coordinator

Description:

Public Relations Coordinators in the Merit System are responsible for developing and implementing public relations programs to create a favorable public image of their respective agencies. Employees in this job class participate in speaking engagements to promote awareness of their organization’s services, create multi-media presentations (e.g., press releases, articles), address questions/concerns from the public, and establish partnerships with various organizations in their communities. They coordinate events as well to include securing event location, planning staff to work the event, booking entertainment, food and other services, and conducting debriefing sessions after the event to improve future events. Public Relations Coordinators also coordinate the training opportunities for employees within their department. The work of employees in this job class is reviewed by public relations managers, directors, and/or mayors.

TYPICAL JOB DUTIES:

• Communicates with the media and public to include attending meetings, preparing reports, releasing information, monitoring the news, delivering press releases and marketing materials for the purpose of maintaining the public image of the organization.
• Coordinates events to include securing the location, planning staff to work the event, booking speakers, arranging food and other services, maintaining the guest list, attending the event to troubleshoot, and conducting debriefing sessions after the event to improve future events.
• Coordinates training opportunities for the department to include determining training needs, researching training programs, scheduling employees and tracking attendance and progress.
• Creates press releases, articles, and other multi-media presentations by working with other departments, reviewing information for accuracy and documenting events.
• Establishes relationships with community organizations by preparing correspondence requesting sponsorship or event participation, coordinating volunteer programs and maintaining donations received.
• Organizes media buys and the purchase of marketing materials by researching vendors, preparing contracts and verifying services are fulfilled in order to promote events and services.
• Participates in speaking engagements by speaking at internal and external events and/or recruiting speakers to present on requested topic of discussion.