Description:
Under the direction of the Executive Director of Global Public Relations, this person will have responsibility for developing and implementing a robust media strategy for the firm's Digital Assets and Consulting Services businesses aligned to business goals and objectives.
In doing so, the Associate Director, Public Relations will promote Client news, information and thought leadership to the media and analyst community, proactively build and maintain relationships with editors, journalists and analysts, influence news coverage, shape perceptions of the firm and protect against reputational risk.
By partnering closely with members of the M&C team, business heads and senior leaders within the company, they will develop compelling messaging and content, leverage media trends to attain positive news coverage and draft and place bylined articles to establish senior leaders as spokespeople and thought leaders.
Responsibilities:
- Overall responsibility to strategize, develop and implement global public relations strategy for the Digital Assets and Consulting Services businesses and their related thought leadership areas, generating awareness and coverage via proactive pitching, interviews, bylines, media tours, statements, round tables, editor briefings and more.
- Collaborate with M&C peers to ensure a holistic M&C strategy and reporting, with defined goals, objectives and metrics.
- Leverage writing skills and knowledge of the industry, to develop media narratives through compelling thought leadership on key initiatives.
- Support Client's overall engagement with media, responding to urgent inquiries across business topics, developing relationships across key Tier 1 and targeted trade media (including key reporters globally in DLT-related publications), and facilitating in-person meetings with journalists.
- Maintain productive relationships with global PR agencies in US and London, advising on strategy and work initiatives and reviewing/approving all quotes, content and coverage.
- Monitor and read all coverage related to relevant topics and strategize around areas of opportunity – including new areas of opportunity for Client and the business.
- Support social media activity for related media work, including content development, video initiatives and more.
- Mitigate risk by following established procedures and monitoring controls, spotting key errors and demonstrating strong ethical behavior.
Qualifications:
- Minimum of 8 years of professional experience in public relations, corporate communications, or media strategy
- Bachelor's degree in Communications preferred or equivalent experience
- Solid understanding of all communications channels,
- Strong verbal and writing capabilities, with the ability to translate complex business topics into higher level themes that will resonate with journalists and readers; Leverage compelling storytelling and data-driven content
- Ability to network and influence colleagues on PR recommendations and strategies
- Background in crypto / digital assets / block chain is preferred.
- Solid analytical capabilities, to measure results and identify areas of opportunity
- Excellent organizational and time management skills, in order to effectively prioritize a number of simultaneous projects while meeting sometimes short deadlines
- Proven track record of developing and executing global PR strategies
- Deep knowledge of digital assets, block chain, and/or cryptocurrency sectors
- Experience crafting compelling media narratives and placing bylined articles or thought leadership content
- Strong media relations with Tier 1 publications and/or DLT/crypto trade press
- Exceptional writing and verbal communication skills, including the ability to translate complex topics into clear, engaging content
- Demonstrated experience working with and influencing C-suite executives
- Strong understanding of all communication channels, including social media and video content for PR
- Excellent time management and the ability to manage multiple fast-moving projects simultaneously
- Solid analytical skills to measure campaign effectiveness and media coverage impact