Retail Industry

Description:

Spark Foundry, a leading global media agency under Publicis Groupe, is seeking an experienced SVP, Planning (Retail Industry) to serve as the primary strategic partner for a specialized national and local retailer. This leadership role requires close collaboration with senior client stakeholders, including the CMO, Head of Media, and Martech Lead, to deliver impactful media initiatives that drive measurable business outcomes.

The SVP will be responsible for developing, executing, and overseeing strategic media plans that align with brand goals and market dynamics. This includes managing media planning across both online and offline channels—TV, print, radio, OOH, display, search, social, and content marketing. The role involves leading client communication, identifying growth opportunities, innovating with new solutions, and ensuring top-quality deliverables across campaigns.

Key responsibilities include:

• Acting as the lead client contact and trusted advisor to executive decision-makers.

• Developing and presenting strategic media plans to influence client direction.

• Overseeing campaign execution, performance optimization, and ROI measurement.

• Leading cross-functional collaboration across analytics, investment, creative, and technology teams.

• Training, supervising, and developing staff to ensure team growth and project success.

• Driving process improvements, cross-agency collaboration, and strategic innovation.

The ideal candidate will possess exceptional leadership, communication, and problem-solving skills, with the ability to thrive in fast-paced environments. Proven expertise in media strategy, client relations, team leadership, and digital tools is critical. A strong track record of building high-performing teams and influencing executive-level decisions is essential.