Description:
The Sales & Lifestyle Consultant is responsible for achieving the community’s occupancy, revenue, and resident retention goals through a combination of sales, marketing, leasing, and lifestyle programming. This hybrid role executes the full sales cycle—from prospecting, touring, and move-ins to renewals—while also creating, coordinating, and implementing engaging social, wellness, and cultural activities that enhance the resident experience. By blending strong relationship-building skills with creative event planning, the Sales & Lifestyle Consultant plays a key role in both attracting new residents and ensuring long-term satisfaction for current residents.
Sales & Leasing:
- Perform all sales activities to achieve occupancy and revenue goals, including greeting and qualifying prospects, conducting property tours, and showcasing apartment homes.
- Manage the leasing process: process applications, conduct screenings, prepare leases and move-in packages, and coordinate smooth move-ins.
- Maintain up-to-date prospect data in CRM systems (Entrata, Hyly), track leasing activities, and document all follow-up communications.
- Monitor market conditions and competitor offerings; assist in developing marketing strategies, specials, and outreach programs.
- Execute prospect follow-up through calls, emails, thank-you notes, and creative delivery items to convert leads to leases.
- Ensure show units, amenities, and tour paths meet company standards for cleanliness, presentation, and appeal.
- Support the lease renewal process, including sending renewal notices, meeting with residents, and finalizing renewal documents.
Lifestyle & Resident Engagement:
- Plan, coordinate, and execute a variety of daily social, cultural, and wellness activities and events (2–5 per day, 7 days a week), including setup, breakdown, and procurement of necessary supplies.
- Maintain a monthly event calendar, community newsletter, and marketing materials for activities.
- Create resident profiles to tailor events to community interests; coordinate and manage a resident volunteer program.
- Photograph events and residents for marketing use across print and digital platforms.
- Build partnerships with local businesses and organizations to enhance programming, secure sponsorships, and add value to resident experiences.
- Arrange and manage transportation for off-site excursions (if applicable).
- Maintain confidentiality and foster positive relationships with all residents.
Move-In Experience & New Resident Support
- Welcome and assist residents on move-in day, delivering welcome gifts and ensuring a positive transition.
- Coordinate unit readiness, moving services, furniture measurements, and placement assistance.
- Prepare and distribute move-in paperwork and resident folders to appropriate personnel.
Marketing & Outreach
- Organize and maintain marketing materials, sales collateral, and outreach packets.
- Participate in community networking events, local associations, and outreach initiatives to generate new leads.
- Leverage internet marketing tools (Facebook, Instagram, Hyly, email, community website) to drive traffic and interest.
Administrative & Reporting
- Prepare daily and weekly reports on tours, move-ins/move-outs, and available inventory.
- Assist with budget preparation for activities and manage expenses to budget.
- Complete corporate reporting requirements in a timely and accurate manner.