Description:
The Manager, Sales Planning develops and implements comprehensive business development and trade investment strategies to deliver annual volume, gross / net sales revenue, profitability, and measurable field objectives across channels of trade and all customers of Amplify Snacks. This position coordinates cross-functional planning efforts with marketing, operations, finance, and accounting and then owns the deployment of strategic initiatives to the sales organization to ensure alignment and seamless execution of AMPS priorities across the customer base. The Manager, Sales Planning serves as the primary internal voice of sales from both a channel and customer standpoint, working collaboratively with the senior leadership team and cross-functional peers to drive superior business performance. This role develops innovative go-to-market strategies and assists in creating a sustainable planning process that leverages strategic trade investment, price planning/revenue management guidance, account planning tools and templates, creating a gross revenue plan, and establishing annual sales plans for volume and price to optimize customer spending (AMPS).
- Lead the measurement of company objectives through annual development and refinement of national AMPS guidance, deployment, and measurement to deliver sustainable and profitable sales and share growth; (A) assortment, (M) merchandising, (P) pricing, and (S) shelving.
- Ensure Sales Teams (including agency partners) have all materials and detail required to successfully achieve account-specific objectives.
- Provide sales input into Marketing teams to ensure visibility into core category, customer, and retail environment challenges when launching new initiatives.
- Support sales initiatives as the primary HQ point of contact and streamline the communication process as the single voice of sales for assigned brands and customers.
- Serve as the voice of sales in the product commercialization process, providing insight into core sales requirements and deadlines to maximize results.
- Collaborate with sales teams to develop account-specific promotional packages, displays, and promotional planning that aligns with corporate strategy.
- Drive the sales agenda in monthly forecasting reconciliation discussions with Marketing and Demand Planning to maximize customer fill rates.
- Coordinate with Supply Chain on product allocation processes when necessary, prioritizing customer and product mix to maximize total sales and fill rates
- Provide general analytical support to sales leadership and key field sales team leaders
- Drive continuous improvement in reporting and planning tools to deliver actionable insights around KPI achievement
- Identify reporting gaps and develop reporting dashboards to support the sales view of the business
- Serve as collector and distributor of regular updates for the sales team via SharePoint and publication of the Amplify Sales Strategy Weekly communication
- Coordinate with internal and external partners on the development and ongoing improvement of omnichannel tools and tactics
- Partner with Portfolio Management team to develop scorecards and provide regular tracking support on key product launches and specific brand initiatives
- Work closely with the Trade Promotions Lead as well as Sales Planning Director and Sales VPs to lead the AOP process by holding the total sales team (including broker partners) responsible for achieving Quarterly and Annual targets across all aspects for trade; Variable, Slotting, Coupons, CPU, R&A, and Spoils.