Search Supervisor

Description:

Razorfish is seeking a Paid Search Supervisor to lead day-to-day search operations, guide SEM strategies, and oversee junior team members within integrated client teams. This role requires deep expertise in paid search fundamentals, data-driven optimization, and cross-functional collaboration. The supervisor will mentor team members, shape strategic planning, manage budgets, and work closely with platforms and partners to innovate and elevate campaign performance.

Key Responsibilities:

• Stay updated on industry best practices and emerging trends in SEM.

• Lead Search Managers and Coordinators in developing insights-driven, audience-focused paid search campaigns.

• Manage and optimize campaign budgets to achieve performance targets.

• Build forecasting models and analyze performance data to guide strategy.

• Conduct risk management and quality assurance using RACI frameworks.

• Identify opportunities for campaign enhancement using data-driven insights.

• Prepare and present performance reports to clients and stakeholders.

• Develop and present quarterly strategy and testing roadmaps.

• Build strategic relationships with partner platforms; participate in product feedback sessions.

• Collaborate with cross-department teams on integrated media planning.

• Mentor junior team members and support onboarding processes.

• Manage client-facing communication for day-to-day SEM program operations.

• Participate in leadership development and internal training programs.

Qualifications:

• 4–5 years of SEM experience with strong paid search strategy and execution skills.

• Expertise in data analysis and interpreting large datasets for optimization.

• Strong understanding of audience segmentation and user journey personalization.

• Excellent written and verbal communication skills.

• Demonstrated leadership and mentoring capability.

• Proficiency in Microsoft Office (especially advanced Excel), Google Analytics, and Google Ads.

• Experience leveraging advanced technologies (LLMs, Python, automation tools) to improve workflows.

• Strong client-service orientation and relationship-building skills.

• In-depth knowledge of digital campaign measurement and optimization methodologies.

• Highly detail-oriented with strong multitasking ability.

• BA/BS required; digital marketing certifications preferred.

Desired Characteristics:

• Strategic thinker with a passion for innovation in digital marketing.

• Collaborative, supportive leadership style.

• High adaptability to industry changes and emerging tools.

• Strong analytical mindset with a focus on continuous improvement.

• Enthusiastic about mentoring and developing teams.

Additional Requirements:

• Ability to work within hybrid New York–based schedule.

• Must maintain confidentiality and uphold all EEO guidelines.

• Must be able to meet deadlines in a fast-paced agency environment.

• Commitment to inclusive, people-first company values.