Senior Director Of Marketing Strategy

Description:

Harmony Senior Services, a certified Great Place to Work and one of the nation’s fastest-growing luxury senior living companies, is actively seeking a Senior Director of Marketing Strategy to join their in-house marketing team at their Charleston, SC corporate office. This strategic, on-site leadership role is pivotal in shaping and driving the company’s marketing direction across a growing portfolio of approximately 50 senior living communities in 12 states.

The position focuses on high-impact marketing initiatives including public relations, brand visibility, online reputation management, and localized marketing strategies that support lead generation and occupancy growth. The ideal candidate will combine high-level strategic vision with tactical execution skills, rooted in a passion for brand development and community engagement.

Key Responsibilities:

• Design and implement localized marketing strategies that enhance the visibility and reputation of each community.

• Build and maintain strong relationships with local media, community leaders, business partners, and referral networks.

• Partner with executive leadership to craft and execute strategic marketing plans aligned with corporate branding and occupancy goals.

• Guide and oversee community-specific marketing efforts to ensure alignment with brand standards while catering to local demographics and competitive dynamics.

• Protect and refine Harmony’s brand voice across all platforms, while managing the company's online reputation, including reviews, surveys, and social feedback recovery strategies.

• Define, track, and report on key performance indicators (KPIs) related to marketing effectiveness, such as brand sentiment, review metrics, earned media exposure, and campaign performance.

• Utilize market insights, analytics, and lead quality data to inform marketing decisions and adjust strategies as needed.

• Develop reporting dashboards for measuring impact and return on investment (ROI) from marketing initiatives.

• Work closely with the marketing team to ensure accuracy and optimization of Harmony’s digital footprint, including presence on platforms such as Google, Facebook, and review sites.

• Oversee the creation of local content including press releases, blog posts, community updates, and promotional material for events.

Required Qualifications:

• At least 7 years of progressive marketing experience with demonstrated expertise in public relations, reputation management, and field marketing.

• Prior experience in the senior living, healthcare, or multi-site service/hospitality industry is essential.

• Proven track record of successfully executing localized marketing strategies with measurable outcomes.

• Proficiency in digital marketing tools, social media platforms, CRM systems, and performance analytics.

• Strong interpersonal and communication skills capable of engaging effectively with local media as well as senior executives.

• Excellent analytical skills to convert data into actionable insights.

• Must be willing and able to travel to community locations as required.

• Passion for the senior living sector and a commitment to delivering results through strategic, community-centered marketing.