Description:
Develop global marketing strategy and build compelling value propositions for Beckman Coulter's clinical chemistry and immunoassay solutions (CC/IA) with the end goal of upholding positioning, driving product adoption and attachment rates, and growing product revenue.
- Lead campaign development and strategic initiatives as part of the Global Product Marketing Plan through collaboration across cross-functional teams, including Product Management and Regional Marketing, to generate product claims matrix, forecasts, evidence plans, thought leadership initiatives, global campaigns, sales training, tools, and collateral.
- Cultivate partnerships with key experts to support the elevation of product/solution/disease state thought leadership
- Use customer, market and business insights to find opportunities for campaign optimizations that allow us to differentiate our products in the marketplace, grow product revenue, and move healthcare forward.
- Develop expertise on customer buying criteria, market segmentation and the competition to build strategies that win in the market and best position the business.
The Essential Requirements Of The Job Include
- Bachelors Degree in field with 14+ years or masters degree with 12+ years or doctoral degree with 9+ years.
- In-depth understanding of the Hospital Lab environment and hospital lab stakeholders.
- Strong knowledge and experience in the IVD industry, encompassing marketing, product launch and commercial practices.
- Demonstrates adeptness in communication and influencing across all organizational levels.
- 25-35% required travel to support business activities, ability to travel internationally.