Senior Product Manager

Description:

The Senior Product Manager oversees the end to end management of assigned products, services and programs including features, benefits and characteristics that meet customer needs and are priced to meet the Bank's profit and loss objectives. The Senior Product Manager is accountable for building value proposition the business wants to deliver and mapping the investments required to get there. This role is responsible for formulating strategy, policy and overall direction of the identified product or suite of products portfolio.

Depth & Scope

Recognized as a strategic thinker with significant in-depth and/or breadth of expertise in a complex field and knowledge of broader related areas
Accountable for major functional areas with mass or niche products/segment suite and high levels of complexity and attributes
Generally accountable for a significant product management area that typically has enterprise wide impact or accountability
Enterprise or functional expert, requiring broad managerial and deep specialized knowledge at the enterprise, business, regulatory and industry levels
Senior specialist providing advisory services to executives, business segment leaders and governs the requirements for own work
May lead on product programs and projects on behalf of the business
Solves unique and ambiguous problems with broad impact; typically oversees standards, controls and operating methods that have significant financial and operational impact within the context of their own field
Develops and maintains a robust understanding of the regulatory requirements, customer, market, and industry to deliver product and process innovation to improve the value proposition
Develops and implements products/policies and procedures in such a way that it enhances the end to end customer experience (including training, enhancement and irritant reduction) while achieving business objectives
Oversees and ensures the clear and effective delivery of products and services to the customer
Acts as Subject Matter Expert for product-related inquiries
May lead business plans leveraging Acquisition and Segments teams to increase new account growth and track P&L impact
Liaises with partners (i.e. Marketing, Phone Channel, Retail) to understand industry and customer trends; analyzes challenges and identifies areas of opportunity through customer research, focus groups, and external secondary research; facilitates ideation sessions and builds necessary business cases for NPD, identifying solutions and building stronger plans for growth
Builds and maintains effective relationships with sales distribution, key internal stakeholders and/or external partners to ensure that customer needs are considered in strategic decisions and in the development of options, solutions and alternatives
Leads and facilitates problem solving sessions with partners and vendors
Designs end to end process for development, implementation, use, reporting and feedback on developed products and segments
Directs and coordinates market research to determine underlying customer needs – input to development process
Participates in the day to day management of the product(s), identifying and implementing product features and enhancements, providing business case support of recommendations and assisting in the strategic development of new initiatives
Adheres to enterprise frameworks or methodologies that relate to activities for own business area
Delivers financial results for the product/product suite via operation of all available levers: pricing, margin, volume etc., creates and delivers business cases to achieve strategic business results (acquisition, retention, customer experience, engagement and market share)
Supports Senior Management as a subject matter expert for the product(s) portfolio through all forms of written and verbal presentations, (product reviews, planning and forecasting, strategic review sessions)
Conducts ongoing industry and competitive analysis to obtain market insights and ensure Acquisition Teams are kept informed of matters to be competitive and win in the marketplace
Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
Refines product management strategies through detailed analysis of the P&L, ongoing competitive research and review of marketing/risk management tactics
Ensures effective product policies and processes are established to support business processes align with risk appetite
Oversees product management deliverables within budget and as per the approved product plan, working with business partners to develop the content of those deliverables
Champions the development of the annual business plan and the monthly/quarterly forecast process
Contributes to and supports partner led projects as identified
Participates and collaborates on initiatives with internal and external service providers (IT, operations, legal, compliance, marketing etc.) to ensure the product meets TDBG objectives and standards
Identifies and manages risks (market, credit, operational) associated with the product/segment
Develops/maintains productive working relationships with distribution channel owners
Is knowledgeable of and complies with Bank and Industry Codes of Conduct
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite

Education & Experience

Undergraduate degree or product certificate and/or
10+ years relevant experience
Previous Product experience required
Experience in leading strategy strongly recommended
Advanced knowledge of and ability to conduct product research, product analysis and development, forecasting, pricing, competitive intelligence
Knowledge of current and emerging competitor and market trends
Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives
Ability to forecast and contribute to strategic direction of the product management function and provide advice to senior leadership
Ability to establish goals and objectives that support the strategic plan
Skill in mentoring, coaching and performance management
Ability to communicate effectively in both oral and written form
Ability to work collaboratively and build relationships across teams and functions
Ability to work successfully as a member of a team and independently
Ability to exercise sound judgement in making decisions
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Skill in preparing and managing budgets and P&L
Knowledge of and/or skill in using analytical software tools, data analysis methods and reporting techniques
Skill in using computer applications including MS Office
Ability to handle confidential information with discretion