Description:
As a Senior Product Marketing Manager on the Photoshop Product Marketing team, you will play a meaningful role in contributing to Photoshop’s short- and long-term business goals. We’re looking for a seasoned marketer to input and influence go-to-market , marketing , and product strategies to accelerate our already substantial Photoshop business. You will contribute to our 1- to 3-year business strategy, validate new product and audience opportunities, feed into annual GTM and marketing plans and drive growth for the business through outbound marketing efforts . This role will be working on global, consumer-facing initiatives that drive consideration, adoption, engagement, and retention of Photoshop across surfaces and audiences , strengthen the creative community, and accelerate profitable growth .
What You’ll Do
- Define the GTM strategy required to propel Photoshop’s growth . This includes: mapping out quarterly strategy and completing outbound marketing efforts w/partner teams.
- Partner closely with product to deeply understand new and updated features and functionality to advise product marketing strategy, feature prioritization and objectives/important metrics .
- Develop key positioning and messaging for product marketing moments , validated by customer s and the community , driving the target audience to take action.
- Partner with broad cross-functional team s to define and complete optimal go - to - market strategy; c ollaborate with PR/Comms , Marketing Go-to-Market, Community , Social Data Science , R egional team s, Legal and more to deliver value to customers and successfully land integrated marketing moments. Engage deeply on Social to better understand and address customer needs and sentiment drivers .
- Set goals and targets to a ssess impact of initiative s based on historical benchmarks and/ or industry standards , continually striving to optimize and improve .
Skills And Experience
- Product marketing experience. Have a track record of developing and completing impactful product marketing efforts that align to a broader business strategy
- Exceptional communication skills. Advanced written and verbal communication skills . The ability to distill complex ideas down into digestible bites, and to concisely and confidently present and influence executive s, peers , and key decision makers.
- Passionate creator. You have deep experience using Adobe Photoshop features and capabilities and understand the key use cases and workflows, intimately.
- Strategic clarity. Have a strong and data-driven point of view on market opportunities and how to best win new and retain existing Adobe customers.
- Results oriented and data driven . Demonstrates outstanding analytical skills to identify , analyze, and use data to inform strategy and optimize plans.
- Cross-functional influence . You’re a respected team member who can drive and influence key workstreams in collaborat ion with cross-functional partners .
What You’ll Need To Succeed
- BA/BS , MBA preferred OR 8+ years of product marketing experience in consumer software technology OR equivalent practical experience.
- Passion for creativity and empowering the creator in all of us.
- A distinctive track record of driving business growth by defining , prioritizing, and lead ing high impact outbound marketing initiatives
- Ability to define problems , amidst ambiguity , and a bias for action to address them autonomously
- Experience i nfluencing highly matrixed teams with differing goals and critical metrics
- Patience and adaptability in dynamic, rapidly shifting environments .
- Global culturalisation and localization experience