Description:
The Senior Specialist will own key initiatives, collaborate with a talented and collegial Global Business Development and Marketing team, and contribute meaningfully to the firm's strategic priorities across its Product, Industry, and Client Teams. This position will also have the opportunity to support broader business development efforts, providing visibility across practices and geographies.
This role is built for someone who thrives in a fast-paced, intellectually stimulating environment and is looking for the kind of challenge and exposure that accelerates a career. This is an opportunity to step into a high-impact role at the heart of Mayer Brown's strategic growth engine.
Responsibilities Essential Functions: Business Plans & Infrastructure
- Assist and support business development team members and lawyers in executing on business plans and client strategies, and with tracking implementation and progress against the plans
- Communicate successes of assigned groups internally, as well as best practices and group activities to ensure that best practices are leveraged and that support initiatives are coordinated across Business Development and Marketing Department groups and offices
Business Development & Profile Raising Initiatives
- Support thought leadership publications and offerings including project management and mining of data for business-development opportunities; ensure robust distribution internally across the Firm’s offices, practices and client teams and other platforms and promotion outside the Firm on LinkedIn and elsewhere
- Support direct marketing and business development programs including planning and executing podcast and video recordings, seminars, sponsorships, and other events pursued by the firm including serve as central resource for logistics (e.g., meeting rooms, telephone and video conferencing needs, event set-up, delivering materials etc.); manage communications including invitations and RSVPs, meeting invites, internal socializing and external communications; leveraging appropriate teams within the Firm to support various tasks including RSVPs, CLE credit, catering, etc.; and attending meetings and events to provide support on-site
- Support initiatives related to research, data collection and analysis, directory submissions (i.e., Chambers), matter coding, economic reporting, intranet site development and maintenance and internal meeting support.
- Collect matter data for energy globally and manage matter database to ensure data quality and the availability of matter data firm-wide.
- Develop and maintain industry survey and directory ranking content and results for assigned group(s); and respond to industry surveys requests or directory ranking submissions
- Tracking of global pipeline activities
- Engage in research and analysis and competitive intelligence-gathering for strategic planning, competitive firm positioning, and business development activities for assigned group(s), and identify speaking opportunities
- Periodically review and consult with lawyers in assigned group(s) regarding their profiles (or bios) and practice descriptions to ensure that they are kept current
- Leverage the Firm’s CRM database (InterAction) for business development purposes (e.g., pulling activity reports, contact lists for invitations; maintaining contact lists; etc.)
Pitches, Proposals & Marketing Materials
- Support the development and tailoring of proposals and presentations to clients and marketing material development by gathering relevant information and materials; drafting language, handling edits, proofreading and supporting initiatives through delivery ensuring attorney and client deadlines are met.
- Develop and maintain group-specific marketing content, including group and matter descriptions, brochures, PowerPoint presentations, website/blog content, social media posts and biographies
Local Office Support
- When relevant, provide support for seminars, sponsorships, and other events and initiatives pursued by the firm in the Houston office
Other
- Manage projects/processes, working independently with limited supervision
- Provide guidance, coaching and mentorship to junior members of the department
- Ensure processes, best practices and Firm policies as they relate to graphic design are communicated and understood by stakeholders and colleagues
- Perform other duties as assigned or required to meet Firm goals and objectives
Qualifications Education/Training/Certifications:
- Bachelor’s degree in a related field, marketing, communications, English or other discipline that requires analytical and advanced writing and research skills
- Professional Experience:
- Six years in a business development, marketing and/or research-related position in the professional services arena (e.g., law, accounting, or consulting) with a preference for law
- Demonstrated understanding of the energy market preferred