Description:
We are seeking a highly skilled Senior Workfront Lead to join our growing Marketing Transformation team. In this strategic role, you will work with top-tier organizations to lead the design, implementation, integration and optimization of the Adobe Workfront and Fusion solutions. The ideal candidate will have deep expertise in marketing business process optimization and design, the Adobe Workfront platform, and key integrations combined with strong leadership and strategic thinking capabilities. The role will serve as the primary technical and business authority for Workfront but also the lead for our Content Supply chain point of view. This role offers the unique opportunity to advise teams and client C-suite executives on their transformation strategies, helping them design and implement complex programs delivered on the Adobe platform suite.
Working in diverse, inclusive teams to build relationships with our clients, you’ll deliver innovative high-quality work products. You can expect to work in a truly leading-edge environment, surrounded by some of the most engaging and knowledgeable colleagues in the business. This is also an opportunity to get in on the ground floor as our practice expands and be a part of creating and executing a vision for the future in an entrepreneurial environment within the larger firm.
Your Key Responsibilities
As a Senior Manager, you will be responsible for the effective management and delivery of complex processes, solutions, and/or projects, maintaining focus on quality and risk management while navigating operational and organizational dynamics. You will:
- Define, design and implement scalable Workfront solutions to support enterprise level workflow management
- Define Workfront solutions leveraging leading practice methods and techniques
- Design and manage integrations between Workfront and other enterprise systems leveraging Workfront Fusion or other middleware’s
- Leverage APIs and automation tools to streamline processes and enhance user experience
- Establish our overall standards for Workfront configuration and implementation
- Define and refine our estimating framework for Workfront projects
- Provide thought leadership on leading capabilities and how to leverage AI as part of a Workfront solution
- Lead our Workfront sales processes including pipeline management and serve as the pursuit leader for key pursuits
- Build and maintain strong client relationships, identifying opportunities for additional value creation and driving new business initiatives.
- Lead cross-functional teams and oversee the seamless execution of marketing transformation initiatives.
- Mentor junior team members, fostering a culture of growth, collaboration, and innovation.
- Stay ahead of emerging trends in digital marketing, customer experience, marketing technologies, and AI.
Skills And Attributes For Success
To thrive in this role, you will need a deep insight in transformation architecture through analysis and knowledge of best practices to solve complex problems, drive thought leadership, and innovation. Additional key responsibilities include:
- Leading engagement delivery.
- Accountable for program/project management.
- Regular travel as needed by external clients.
- Managing client relationships and engaging in daily interactions.
- Leading client engagements from planning to execution and closure.
To qualify for the role, you must have
- Bachelor’s degree required (4-year degree); Master's degree preferred.
- Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field; MBA or equivalent is strongly preferred.
- Typically, no less than 8-10 years relevant experience in Workfront implementation.
- Demonstrated expertise in at least 2-3 of the following specialties: Adobe AEM, Adobe GenStudio, Adobe Firefly
- Significant knowledge of B2B or B2C marketing leading practices, processes and technologies to help drive customer-centric solutions while reinventing their marketing strategy and operating model
- Experience working in marketing, customer-driven and/or growth projects within technology, telecom, media/entertainment OR consumer products/retail industry is required.
- Significant people management experience with leading project teams and managing direct reports within an organization.
- Ability to support business development opportunities throughout the sales lifecycle.
- Ability to foster an innovative and inclusive team-oriented work environment, playing an active role in mentoring junior level consultants within the organization
- A valid passport and US driver’s license; willingness and ability to travel estimated 50-80% both domestically and internationally.
Business Skills:
- Building and Managing Relationships
- Client Trust and Value
- Commercial Astuteness
- Communicating With Impact
- Digital Fluency
- Leading Teams
- Managing Change
- Negotiation and Influencing
- Sustainability
- Systems Thinking
Technical Skills:
- Adobe Workfront Configuration (Adobe Workfront Core Developer or Architect Certification)
- Adobe Fusion Certification