Description:
The Social Media and Digital Marketing Specialist at Anchin will have a focus on helping to manage digital and social media marketing campaigns and day-to-day activities related to the digital/social media presence of the niche groups and the Firm.
Responsibilities
- Manage firm website and social media presence (LinkedIn, X (Twitter), Instagram, YouTube & Facebook).
- Work with CMO and Industry/Services marketing teams on developing and implementing social media campaigns/strategies that align with firm and niche objectives.
- Develop and edit creative (digital/video) assets used in digital/social promotion.
- Suggest and implement new features to develop brand awareness, increase followers, and enhance engagement.
- Create and maintain a flexible firmwide social media calendar, including defining content themes and implementing channel-specific best practices, while ensuring compliance with brand and regulatory standards.
- Develop and implement digital and social strategy to enhance brand awareness and drive lead generation through digital conversions (sponsored posts/paid social media campaigns, pay-per-click strategy, remarketing strategy, etc.)
- Manage paid digital budgets and campaigns across LinkedIn, Google, and Meta platforms.
- Design, implement, and update compelling landing pages to help drive conversions of the target audience.
- Optimize user journeys and on‑site conversion paths to improve lead quality and conversion rates.
- Work with the internal team to help boost their social media profile, activity, and networks (including providing occasional training).
- Collaborate with HR and recruiting to assist in leveraging social media to strengthen and enhance employer branding efforts.
- Oversee overall website and social media accounts’ design, including updates required to keep digital presence current and competitive.
- Set specific objectives, identify metrics, and report to CMO on overall digital and social channel performance/ROI.
- Translate performance data into actionable insights and optimization recommendations.
- Perform research on current benchmark trends, keep current on social media channel activity, and activities of key competitors.
- Collaborate with others in the department and key stakeholders to ensure engaging and consistent brand and messaging across all channels - posts, email marketing, digital advertising, and event promotion.
- Collaborate and serve as primary contact for external service providers (website maintenance/hosting, SEO consultants, etc.)
- Stay up to date with current technologies and trends in social media, design tools, and applications.
- Assess and update (as needed) internal approaches and mechanisms for internal sharing, distribution, etc.
Qualifications
Education:
- Bachelor’s degree in digital marketing, graphic design, communications, business, or related field.
Experience
- 4-6 years of digital/social marketing experience, preferably in public accounting, professional services, or consulting.
- Detail-oriented with a commitment to delivering timely, accurate, and quality deliverables.
- Experience with popular marketing (CRM/automation), digital, and social resources/tools, including but not limited to WordPress, Google Analytics, HubSpot, Adobe Creative Suite, Canva, and other digital and video development tools.
- Ability to work independently in a fast-paced, changing environment.
- Excellent written and verbal communication and interpersonal skills, with the ability to convert complex information into digestible and compelling digital/social content.
- Ability to manage multiple projects and collaborate across teams.