Description:
Inversion is hiring a Social Media Manager to lead the repackaging, optimization, and distribution of Inversion’s content across digital platforms, including X, LinkedIn, and TikTok.
The Content Manager will drive reach and engagement by transforming existing long-form materials, podcasts, research, talks, and data into high-performing short-form video, visual, and written content tailored for multiple social platforms.
This role sits at the intersection of creative strategy and tactical execution. The ideal candidate is a crypto-native storyteller with strong instincts for editing, distribution, and growth. You should understand how to turn ideas into momentum and content into conversation.
Key Responsibilities
- Repackage Inversion’s long-form content (podcasts, interviews, research, AWI/Q data) into short-form video clips and visual assets designed for engagement.
- Develop and manage content calendars across X (Twitter), TikTok, and LinkedIn; publish and engage directly to build and retain audience attention.
- Select and edit high-performing clips—crafting hooks, captions, and thumbnails optimized for each platform’s algorithm.
- Propose and test 2–3 new content formats; analyze performance data and iterate rapidly to refine format playbooks.
- Design and produce visual assets including charts, one-pagers, and carousels that communicate complex ideas clearly.
- Collaborate with internal teams to ensure message consistency and alignment with upcoming launches and announcements.
- Track performance metrics and engagement analytics; synthesize insights into actionable content strategy improvements.
- Build repeatable workflows for content sourcing, editing, approval, and publishing.
- Contribute to community engagement by identifying and participating in relevant conversations within the crypto ecosystem.
- Maintain a steady cadence of high-quality, social-first content that amplifies Inversion’s brand voice and mission.
Qualifications
- 2–4 years of experience in digital content creation, social media management, or short-form video production.
- Demonstrated ability to drive organic engagement through content packaging and creative distribution strategies.
- Proficiency in short-form video editing and visual storytelling (e.g., Adobe Premiere, CapCut, or equivalent tools).
- Familiarity with social scheduling and analytics tools (e.g., Buffer, Later, Notion, or native platform dashboards).
- Basic graphic design capability (Figma, Canva, or similar) for charts, carousels, and thumbnails.
- Deep understanding of crypto culture, narratives, and community dynamics; fluent in identifying viral hooks.
- Strong written communication skills and an editorial eye for clarity, pacing, and emotional resonance.
- Data-driven mindset; comfortable interpreting performance metrics and refining strategy accordingly.
- Self-directed and proactive, with a high sense of ownership and a bias toward experimentation.
- Bonus: prior experience in crypto media (e.g., Blockworks, Bankless, Chainlink, XRPL, or related communities).