Social Media Specialist

Description:

Responsibilities:

Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals.

• 60% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
• 20% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• 20% Utilizes methods such as photography, graphic design, and/or video editing to create engaging content for social media

Tasks:

• Writes, gathers, and creates content for the Division's social media platforms, including Instagram, Facebook, Threads, YouTube, and Twitter/X
• Considers inclusion, diversity, equity, and access when developing content for various audiences.
• Identifies trending topics on social media and participates as appropriate.
• Maintains an editorial calendar for social media communications.
• Updates online events calendars as needed.
• Evaluates and reports quarterly on social media impact, such as follower growth, reach, engagement, and other metrics, assembles digital marketing reports monthly, and tracks ongoing metrics, advertising, and outreach efforts.
• Ensures the appropriate marketing messages are conveyed clearly and delivered properly to identified audience segments.
• Copy edits social media communications for clarity, grammar (using The Chicago Manual of Style), spelling, and ADA compliance.
• Attends and reports on Division of the Arts events and other campus events for social media content, as assigned.