Description:
We’re turn—a creative-led, founder-built brand scaling fast across cannabis, hemp, health, and culture. We’re not here to build a $50M brand. Our sights are on the $B-word —and social media is the engine. We’re looking for a strategist/director/mastermind to lead that engine and fuel it every day.
You’ll work directly with our Chief Creative Officer (aka the co-founder) to shape the voice of turn across every platform—Instagram, TikTok, X, Threads, Reddit, the weird Discord channels… and the ones that don’t exist yet. You’ll steer the media team, help craft the calendar, and guide the content before it ever hits the screen.
This is not a content scheduler role. This is the bloodstream.
What you’ll actually do:
- Build and lead the social and media team - full 360
- Own the roadmap, from daily posts to quarterly campaigns.
- Build systems and creative ops that actually scale.
- Translate brand tone and voice into native content for every relevant platform: IG, TikTok, X, Threads, Reddit, Discord, and emerging spaces.
- Develop UGC and influencer programs that don’t feel like programs. Whop, Affiliates, etc
- Report weekly with metrics and meaning. Show your work, defend your logic (we don't care if things fail, just give us the why)
- Jump on trends fast. Invent new ones faster.
- Know Whop or Whop equivalents
- Collaborate with the founders and creative team to ensure brand voice is consistent but evolving.
- Develop a cadence for reaching out to potential partners and developing collaborations and relationships (influencers, athletes, entertainers, musicians, community members, comedians, magazines, media, etc).
Who you are:
- A proven social strategist who’s scaled brands, built teams, and launched campaigns that moved culture — not just racked up views.
- Deeply fluent in memes, motion, marketing, and momentum.
- Passionate about analytics and obsessed with testing.
- Confident presenting ideas — and defending them with logic and results.
- Not afraid of sweat equity. You want the shot, not just the salary.
- Detail-oriented. You give a sh*t about thumbnails, captions, cropping, and copy.
- Equally creative and operational — you love both storytelling and systems.