Description:
Our enterprising environment needs your expertise to facilitate Colliers’ continued growth as an industry leader. Our nimble, decentralized culture can provide you with a wealth of opportunities to learn about our business and quickly gain experience to accelerate your career.
- This position is a Hybrid role based out of our Tampa, FL., Miami, FL. or Atlanta, GA. office.***
About You
The Specialist, PR & Communications | East Region is responsible for assisting in developing and implementing public relations and marketing communication collateral and strategies to position Colliers as a leader in the commercial real estate industry in the eastern U.S. region. This role includes drafting internal and external communications, as well as working cross-functionally alongside other departments within U.S. Marketing, other regions, and various service lines to implement and execute strategic communication initiatives.
In this role you will…
- Strategize and deliver on public relations and communications initiatives to elevate brand awareness with a focus throughout Florida and the entire East Region.
- Align internal and external communications strategies to positively amplify brand, client, and employee messages to all core audiences.
- Create and manage communications assets, such as press releases, blogs, marketing collateral, web content, social media posts, internal communications etc.
- Elevate the visibility and credibility of executive leadership in local markets.
- Develop and maintain media relationships in local/regional market(s), from the development of proactive client campaigns to the efficient reactive management of direct inquiries.
- Proactively engage with both traditional and non-traditional media platforms, including print, digital, broadcast channels, podcasts, social, webinars, and other outlets, to highlight our experts and seize opportunities for visibility and recognition.
- Seeking opportunities to drive publicity by leveraging market research and thought leadership.
- Assist in managing industry awards, events, and speaking engagement strategies.
- Lead and execute local social strategy and presence.
- Provide monthly reporting on public relations and social media efforts.
What You Bring
- Bachelor’s degree in marketing, public relations, communications, journalism, or a related field required.
- A minimum of 3 years’ experience in a similar role – prior experience in the commercial real estate industry required.
- Advanced Microsoft applications experience (Excel, Word, PowerPoint).
- Capacity to write and generate content with strong editing and proofreading skills with an emphasis on business writing and an ability to articulating client value.
- Strong business acumen including the ability to translate complex ideas in a clear, concise manner to both broad and targeted audiences.
- Ability to shift priorities and deliver projects on a timely basis, well organized and with excellent time management skills and ability to interface with top level executives.
- A strong work ethic, the strength to thrive in a dynamic and demanding work environment, and an ability to meet critical deadlines.