Description:
The Sr. Manager, Market Research & Insights (M) will manage and guide teams responsible for delivering strategic market research and insights, implementing departmental plans and ensuring team performance and success across global initiatives. You will make decisions affecting team operations and performance, approving team projects and resource allocation, requiring advanced leadership, project management, problem-solving, and communication skills. You will foster a culture of excellence by leading performance management, driving talent development, ensuring positive employee relations, and enhancing employee engagement and recognition. This role drives business impact by translating complex data into strategic direction.
Primary Responsibilities:
SITUATION ANALYSIS
- Mine syndicated and internal data for demand generating insights
- Identify growth segments (market, product, customer), Alcon vulnerabilities, competitive weaknesses
- Develop and validate data-driven claims
- Survey landscape outside of contact lens category for relevant opportunities
PLANNING
- Lead forecasting, performance analytics, and planning support
- Provide inputs into:
- Financial forecasts
- Product launches
- Strategic planning (annual planning, commercial reviews)
- Bridge market performance to internal business outcomes
MARKETING TACTICS EXECUTION
- Design and implement targeting frameworks and performance measurement strategies
- Lead segmentation and micro-targeting initiatives to improve marketing and sales effectiveness
- Enable scalable targeting approaches adaptable to budget and strategic priorities
TRACKING & REPORTING
- Commercial Analytics & Reporting
- Lead development and scaling of commercial dashboards, KPI frameworks, and executive reporting
- Drive adoption of self-service analytics to improve decision speed and visibility
- Ensure consistent tracking of performance:
- Measurement philosophy
- KPI definitions
- Dashboard architecture
- Lead and coordinate advanced modeling efforts
- Attribution modeling
- Marketing mix optimization
- Other multivariate statistical models
DATA STRATEGY & MANAGEMENT
- Be the lead contact for syndicated information providers
- Identify and onboard new data sources to improve insight depth and accuracy
- Advance a multi-source analytics ecosystem
- Improve efficiency and scalability of analytics delivery
- Reduce manual processes through automation and standardization
- Partner cross-functionally to define future data strategy roadmap
- Advance emerging decision support tools e.g. AI/Copilot solutions
CROSS-FUNCTIONAL COLLABORATION
- Cultivate a strong partnership with Data Science and IT as well as analytics stakeholders in Revenue Strategy & Operations and Sales/Commercial Operations and Global Insights & Analytics
- Represent the voice of customer and market insights across initiatives
- Align stakeholders across Brand, Channel, and Commercial teams
What you can bring to Alcon:
- Bachelor’s Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+11 yrs; M.S.+4 yrs; PhD+3 yrs)
- The ability to fluently read, write, understand and communicate in English
- 7 Years of Relevant Experience