Description:
The Sr. Men's Designer PFG/PHG plays a key role in shaping innovative, function-driven apparel that connects with fishing and hunting consumers and advances the brand's design vision. This position leads the creative development of a product category from concept through final sample approval, translating consumer insights, market trends, and technical expertise into commercially successful, brand-right products. Working closely with cross-functional partners, the Sr. Designer influences seasonal direction, drives innovation, and elevates the consumer experience through thoughtful, purpose-built design.
How You’ll Make a Difference
- Lead the creative vision and seasonal design direction for assigned PFG/PHG apparel categories.
- Develop original, consumer-focused concepts that balance performance, functionality, aesthetics, and commercial viability.
- Create detailed sketches, line art, and technical design packages that clearly communicate product intent and construction.
- Drive the prototype and sample development process, providing direction and feedback throughout product creation.
- Collaborate closely with Merchandising, Product Development, Materials, Technical Design, and Costing teams to bring concepts to life.
- Research and interpret market trends, consumer insights, competitive products, and emerging innovations to inform design strategies.
- Champion innovative solutions, materials, and technologies that enhance product performance and strengthen brand differentiation.
- Lead concept reviews, design presentations, and seasonal storytelling to align cross-functional teams around key initiatives.
- Participate in fit sessions and product reviews to ensure design integrity, functionality, and consumer expectations are met.
- Foster collaboration, influence decision-making, and help drive efficiencies throughout the product creation process.
YOU ARE
- A creative problem solver who thrives on turning consumer insights into compelling product solutions.
- An influential collaborator who builds strong partnerships across teams and communicates ideas with confidence.
- A strategic thinker with a strong understanding of market trends, outdoor consumers, and the competitive landscape.
- Passionate about innovation and motivated to push design boundaries while maintaining commercial relevance.
- Highly organized and adaptable, with the ability to manage multiple priorities in a fast-paced environment.
YOU HAVE
- Bachelor's degree in Apparel Design, Fashion Design, Product Design, or an equivalent combination of education and experience.
- 5+ years of apparel design experience, preferably within the fishing/hunting, or outdoor performance apparel industry.
- Advanced proficiency in Adobe Illustrator and a strong understanding of apparel design principles, construction, and fit.
- Demonstrated experience leading product creation from concept through final sample approval.
- Strong knowledge of materials, textiles, trims, and product development processes, with the ability to influence cross-functional teams and drive results.