Description:
iRhythm is seeking a high-performing, field-based Territory Manager who will be responsible for accelerating growth by acquiring new business, expanding iRhythm’s footprint across key health systems, and capturing market share within a defined geographic territory.
This role focuses on driving adoption of the Zio platform with cardiologists, electrophysiologists (EPs), and other strategic clinical stakeholders.
The ideal candidate has a proven track record in medical device sales, is highly strategic, goal-oriented, and thrives in a fast-paced, innovation-driven environment.
Key Responsibilities:
New Business Development & Market Expansion
- Proactively identify and cultivate new business opportunities through strategic targeting of EPs, cardiologists, and healthcare administrators within hospitals, IDNs, and private practices.
- Develop and execute a territory growth plan that emphasizes market penetration, product adoption, and long-term customer value.
- Lead the full sales cycle, from lead generation and needs assessment to contract close and onboarding.
Strategic Selling & Customer Engagement
- Deliver high-impact, data-driven sales presentations that effectively communicate clinical and economic value of the Zio platform.
- Establish and deepen relationships with key opinion leaders (KOLs), physicians, and executive stakeholders to develop champions and long-term advocacy.
- Navigate complex healthcare environments to drive strategic partnerships and account conversions.
Account & Territory Management
- Build and maintain a robust sales pipeline using Salesforce.com to ensure accurate forecasting, territory planning, and timely reporting.
- Manage the ongoing performance and operational health of accounts, including training, inventory management, workflow optimization, and usage growth.
- Collaborate with cross-functional teams including KAMs, CX, FSRs, Payer Relations, Billing, Customer Success and Marketing to ensure a seamless customer experience.
Market Intelligence & Performance Monitoring
- Continuously analyze territory performance, market trends, and competitive activity to refine strategies and identify opportunities for differentiation.
- Provide ongoing feedback to leadership on territory dynamics, customer needs, and market shifts.
- Consistently meet or exceed quarterly and annual sales goals.
Field Commitment
This is a field-based role requiring approximately 4.5 days per week in the field and periodic overnight and weekend travel based on business needs.
What We’re Looking For
- Bachelor’s degree required.
- 5+ years of successful sales experience, with a minimum of 3 years in medical device or healthcare technology sales.
- Strong preference for candidates with experience in cardiology, electrophysiology, and integrated delivery networks (IDNs).
- Proven success in capturing market share, launching new territories/products, or displacing incumbents through value-based selling.
- Demonstrated ability to develop and execute strategic sales plans in complex environments.
- Exceptional communication, negotiation, and interpersonal skills.
- Entrepreneurial mindset with strong business acumen, adaptability, and resilience.
- Experience with Salesforce.com or similar CRM systems is preferred.