Vice President

Description:

The Vice President, Commerce is responsible for leading the success of clients’ media investment with retail and commerce media providers and holistic efforts to use retail data in programmatic, social, video, and other channels. You will lead self-service media buying on retail and commerce media platforms for endemic brands as well as advise non-endemic advertisers on the use of retail data and inventory (Ex. Instore DOOH). The VP of Commerce will work with other agency practices from analytics to strategy to partner with retailers holistically and effectively. This role will also work beyond media to advise on Groupe and industry solutions for other retail challenges and needs like Commerce content or seller operations. You will work in a range of major retail and commerce media platforms including: Walmart, Instacart, Best Buy, Amazon, Doordash, Uber Eats, Roundel, Albertson’s, Criteo, and PayPal. As the VP, you will serve as the main point of contact for clients and internal collaborators.

You have strong team management, and expert-level Commerce retail experience. Our Commerce team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader who is keen to submerge themselves into a number of projects.

Responsibilities

Leads the total media approach with retailers whether optimized to the sales or awareness objectives
Provide critical strategic oversight and thought leadership that moves work beyond tactical execution
Develop objectives and strategies across the retailers, while the rest of the team will be rooted in their own retail assignments
In a world of finite resources and people, the VP will drive the priorities each week to enable work to get completed and adjust the team as needed
They will serve as the critical point of marketplace escalation with retailers and partners to bring Groupe leverage to bear on issues and opportunities
As the conduit of the best in the Groupe, they are a critical agency lead for JBPs and other relevant client partnerships
Oversee the clients strategy and growth paid media efforts in retail and commerce media networks and platforms
Be the subject matter expert and educate teams and clients of the broader retail environment and how it impacts total media planning and buying
Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
Drive adoption of stated account management standards through example setting, positive reinforcement and behavioral corrections
Conduct performance reviews and career path plans
Provide training to direct reports as needed
Facilitate the development and documentation of standards for improving operational efficiencies within the team and the group
Foster strong relationships with internal teams and client groups
Develop action plans for achieving and measuring media success, including setting important targets, measurement and optimization strategies
Advocate the value of retail and commerce media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
Develop, manage, and monitor client P&L’s for assigned accounts
Implement comprehensive media planning
Introduces Process Development Input, Quality Assurance and Best Practices Input
Collaborate with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Develops a complete understanding of each client’s goals, markets, needs and expectations
Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
Communicates and implements a Participation Planning Process for all assigned accounts
Solves client problems and uses conflict management skills within a professional environment
Manages strategy development and execution for complex marketing analysis subject areas, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and return on investment measurement
Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends 

Qualifications

10+ years of account management experience in online advertising, direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
7+ years of team management experience
Experience with shopper marketing, eCommerce, omnichannel or other retail oriented media planning and buying is required
Required experience with self-service buying with a retailer, this could include: Walmart, Instacart, Best Buy, Amazon, Doordash, Uber Eats, Roundel, Albertson’s, or Criteo
Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
Understanding of best practices for demonstrating social media for brand communication
Knowledge of statistical methods and testing methodology preferred
Deep knowledge of ad serving platforms and online analytic solutions
Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively.
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel