Adobe Analytics & Measurement Consultant

Description:

Enterprises have no shortage of data collection and a serious shortage of numbers anyone trusts. This role runs the full width of that problem. At one end it is hands-on implementation that makes Adobe Analytics and CJA produce numbers a business can rely on. At the other it is owning the measurement framework and the governance that keeps it honest across an enterprise. Where you land is set by what you bring. We design as a team, and you own the measurement decisions your level carries.
 

• Build and validate. Implement Adobe Analytics and CJA (report suites, connections, data views, derived fields) and QA with the AEP Debugger or ObservePoint until the numbers tie out.
• Own the AA to CJA transition. Map metrics, dimensions, and events into CJA and reconcile until the business trusts the new number as much as the old.
• Shape the framework. As you grow into it, own what gets measured and why, the data-view model, and the access design that lets people answer their own questions.
• Turn data into decisions. Deliver the "so what": funnel, cohort, and attribution analysis, and the recommendation that follows from it.
• Govern it. Set the naming, documentation, and QA standards, and teach client teams to keep them, so quality survives your handoff.