Assistant Director of Development Communications

Description:

Digital Communication Strategy

• Develops, designs, and executes a fully integrated digital strategy to help achieve organizational goals and supports all related communications, fundraising and initiatives while managing a content calendar, including but not limited to website, social media, fundraising materials, and other key publications.
• Create opportunities for social media campaigns that generate visibility and engage donors with the University and seminaries.
• Disseminate all e-newsletters and collaborates with development department colleagues and communications team members on content creation.

Analysis & Metrics

• Research, maintain, and report on digital communications data to aid in determining communications direction.
• Define social media benchmarks and measure impact, developing action items to continually improve engagement.
• Analyze and optimize website performance and regularly update pages to ensure that all content is current, comprehensive, and compelling.
• Provide regular reports on digital initiatives that are in strategic alignment with key performance indicators to better understand key audiences and guide future digital content creation.
• Proactively and creatively seek innovative ways to use video, photo, graphics, animation, and other forms of digital media.
• Create and manage a digital archival system for the management of all media assets, ensuring that all content is preserved, secured, digitized and indexed so as to be accessible.

Content Creation

• Develop content, create, and oversee the design and visual elements for fundraising and events, including web, photography and videography, social media, and other digital content.
• Ensure all content adheres to Moravian's branding, voice and style guide.
• Support the needs of frontline fundraisers in designing, writing, and producing fundraising and stewardship collateral in collaboration with the Associate Director of Development Communications.
• Assist in the review, proofreading, and approval of all communications to ensure the high quality and appropriateness of all content and messaging.