Description:
The Associate RCC Marketing Promotions Director is responsible for developing and leading RCC promotional efforts to craft and execute tactics in support of brand strategy.
Essential Duties And Responsibilities
- Support the development of US marketing tactical plans for existing and potential new indications of Cabozantinib in RCC cancers
- Ensure successful execution of compelling promotional tactics for US HCPs across personal and non-personal channels
- Consult with Ex-US & US partner organizations to review & align on promotional message execution as appropriate
- Align messaging platform and tactical rollout with brand objectives and strategies
- Ensure key brand messages and materials are effectively communicated at sales meetings
- Support management of the promotions budget, establish goals and metrics, and measure performance
- Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
- Collaborate with the Payer Sales Team to develop promotional materials targeting the managed care audience
- Manage key vendor relationships, including the promotional agency of record
- Foster trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
- nsure compliance with all laws, regulations, and policies that govern Exelixis conduct
Education/Experience/Skills
Education:
- Master’s degree in related discipline and 13 years of related experience; or
- BS/BA degree in related discipline and at least 11 years of related experience; or
- Equivalent combination of education and experience
Experience
- Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
- Pharmaceutical Marketing
- Patient Marketing, advocacy relations, public relations, digital marketing and sales experiences are a plus
- Oncology experience is strongly preferred