Description:
NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.
Telemundo Las Vegas is looking for a Director of Creative Services/ Marketing to take a leading role in creating, planning, and executing local marketing/branding/promotional/sales initiatives. The ideal candidate will directly work with and report to the President/GM of the Telemundo Las Vegas station and have a “dotted” line to the EVP of Marketing for NBC local stations.
Job Description
- Create, produce, edit and execute exceptional marketing/branding/promotional campaigns that will serve as the foundation in the overall image of the station.
- Develop a communication and operational systematic workflow within the station.
- Locally produce, communicate and oversee marketing plans and initiatives.
- Strategize and coordinate local station campaigns, supporting the Station, Station Group, Network initiatives, local events and specials.
- Serve as the communication liaison between all departments within the station, Network and the Station group in regards to all aspects of local marketing initiatives.
- Create, produce and execute, result driven, promotional tactics and campaigns specifically tailored to grow audience share. These tactics include publicity stunts, contests, sweepstakes, grassroots campaigns, internal synergies, product placement and pure promotional "one off" partnerships.
- Create, produce, execute, and attend local marketing events.
- Assist local national/local sales team teams to develop and strengthen sponsorship opportunities (NTR) and strategic sales initiatives.
- Work closely with GM, News director, research director and sales managers to facilitate relevant market information to create exceptional marketing strategies that are in-line with station initiatives.
- Develop and distribute key creative collateral and material for “out-of-home” branding and marketing campaigns.
- Work with Finance teams to steward budgets for individual marketing initiatives. (Media buys, trades, campaigns, premiums, etc.)
- Establish, manage and grow relationships/partnerships with local vendors to maximize ROI with concerning paid/barter with other media streams.
- The Creative Services Director must be able to present marketing plans, ideas, suggestions and key marketing initiatives internally and externally to other business leaders, Network and Sr. Leadership.
- Overlook the Production Department comprised of (2-3 employees)
Qualifications
- Bachelor’s degree in Marketing or related field
- Must be fluent in Spanish language (speak, read, write).
- Minimum 5 years’ experience in a management role
- Strong understanding of consumer marketing.
- Strong leadership and people management skills
- Working knowledge of media buying and strategies.
- Strong understanding of US Hispanic and/or Multicultural/Ethnic consumers.
- Experience with Microsoft Office, PowerPoint, Excel, Word, and Photoshop.
- Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
- Must be willing to work in the Las Vegas, NV area.
- Must have unrestricted work authorization to work in the United States
- Must be 18 years or older Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
- Must be willing to work evenings and weekends, flexible schedule.
- Must be hands on.
- Must be willing to travel frequently between Phoenix and Tucson in addition to other places as necessary.