Cro & Fundraising Strategy Advisor

Description:

The Advisor, CRO & Fundraising Strategy, is responsible for supporting the testing, analysis, and optimization across key points of conversion within Save the Children’s online ecosystem.

As part of the Supporter Growth team, this role serves as a subject matter expert on website optimization and multi-channel digital fundraising strategy, helping to achieve ambitious growth goals and improve financial and non-financial conversion across the full donor journey.

This role requires strong analytical skills, with the ability to translate business needs into technical requirements, partner closely with web development teams, and to identify and act on opportunities that span multiple channels and touchpoints.

Location

Hybrid – Washington DC, Fairfield, CT or Lexington, KY office locations

What You’ll Be Doing (Essential Duties)

not inclusive of all role responsibilities. May be subject to change

Optimization Ownership & Cross-Channel Strategy (50%)

Develop conversion rate optimization (CRO) strategy, driving improvements in website conversion KPIs and user engagement
Own CRO testing roadmap, prioritizing initiatives based on revenue impact, user experience improvements, and alignment with divisional goals
Define, track, and optimize against website conversion benchmarks, proactively identifying performance gaps and implementing solutions to improve results
Drive end-to-end optimization of the donor journey (acquisition through re-engagement), recommending and implementing improvements that increase conversion and lifetime value
Partner with channel owners (email, mobile, paid media, web) to develop fundraising activation briefs and execute integrated campaigns, ensuring alignment in messaging, user experience, and performance goals
Serve as a user experience (UX) SME to partner on digital fundraising and website strategy, leveraging SEO insights to improve user flow, increase organic visibility, and maximize revenue across channels
Work across divisions and collaborate on strategic testing framework to maximize private first revenue growth
Manage day-to-day agency relationships, setting priorities, providing strategic direction, and ensuring deliverables meet performance expectations and organizational standards

Production & Execution (20%)

Drive the execution of A/B and multivariate tests across digital fundraising touchpoints, from hypothesis development through analysis and implementation of winning experiences
Design prototypes for tests to be used in the creation of test code by website developers
Oversee and QA CRO tests and ensure successful implementation of winning test variations into live experiences using tools such as Adobe Target, Luminate Online, & Drupal
Translate business and fundraising needs into clear technical requirements and partner closely with web development/business technology teams to execute against roadmap priorities
Create ad-hoc donation forms as needed

Analytics & Performance Insights (20%)

Create and collaborate on reports for stakeholders on campaign, channel, and product performance, highlighting optimization opportunities and strategic recommendations
Analyze site traffic, engagement, and conversion KPIs to track against benchmarks and generate actionable insights
Utilize behavior analytics tools to glean insights around points of friction across the site and inform testing plans
Manage and create digital tracking codes (CIDs) and ensure proper tracking across channels, campaigns, and products
Identify trends, attribution insights, and performance drivers to inform broader digital fundraising strategy
Deliver website reporting to senior leadership and key stakeholders outside of Supporter Growth team, highlighting performance trends and actionable insights to inform strategic decisions
Partner closely with the Managing Director, Digital Marketing to develop, forecast, and manage revenue and expense plans; monitor performance against targets

Leadership & Team Management (10%)

Train, develop, coach, lead, and supervise one (1) direct report, clearly communicating organization, division and department priorities, and how their work contributes to our mission and supports Save the Children values
Foster a collaborative, test-and-learn culture focused on continuous improvement, knowledge sharing, and innovation in digital fundraising
Stay ahead of emerging trends in donor engagement, marketing technology, and audience behavior to inform strategy
Represent Supporter Growth team in cross-functional meetings
Supporting ad-hoc projects and other duties as assigned

Required Qualifications For The Role

Minimum of a bachelor’s degree or equivalent experience, plus at least 5 years of relevant experience.
Demonstrated Experience working across multiple digital fundraising channels (e.g., web, email, paid media, mobile)
Strong analytical skills with the ability to translate data into actionable insights and strategy
Working understanding of web development processes and content management systems, with the ability to effectively collaborate with technical teams
Demonstrated ability to communicate and collaborate effectively with individuals and teams at all levels, both internally and externally
Ability to be on call for weekends and emergency response periods outside of working hours
Professional proficiency in MS Office suite 
Professional proficiency in spoken and written English