Digital Marketing Specialist

Description:

Drive Global Growth as our next Global Account Based Marketing Specialist (Paid Media Expert)! Are you a tech-savvy marketer passionate about driving results through paid media? As part of Trimble’s Global Demand Center, you will play a pivotal role in planning, executing, and optimizing high-impact digital advertising campaigns that transform the way the world builds. This is your chance to drive revenue and awareness for the AECO industry within a dynamic, results-driven environment where your expertise directly shapes our global digital footprint.

About Us Trimble is a global technology company that connects the physical and digital worlds, transforming the ways work gets done. With relentless innovation in precise positioning, modeling and data analytics, Trimble enables essential industries including construction, geospatial and transportation. Whether it's helping customers build and maintain infrastructure, design and construct buildings, optimize global supply chains or map the world, Trimble is at the forefront, driving productivity and progress.

The Trimble AECO segment provides digital construction solutions that increase precision and productivity for Architecture, Engineering, Construction, and Operations.

What Makes This Role Great In this role, you’ll be the primary engine behind Trimble AECO’s digital advertising efforts, directly influencing global revenue growth and shaping a localized user experience for our e-commerce and direct business. You will have the creative freedom to experiment with cutting-edge platforms while leveraging enterprise-level data to prove your impact.

Key Exciting Responsibilities

• Orchestrate Global Campaigns: Manage and optimize multi-channel campaigns across Meta, LinkedIn, TikTok, YouTube, and Google Ads to meet high-level ROI targets.
• Drive Demand & Revenue: Prioritize lead generation and revenue growth by maintaining a sophisticated, localized approach that resonates with diverse regional audiences.
• Uncover Actionable Insights: Partner with Business Intelligence to track the sales funnel and deliver data-driven narratives that highlight successes and areas for optimization.
• Master A/B Testing: Plan and execute rigorous experimentation strategies to continuously sharpen advertising effectiveness and performance.

Essential Skills & Experience

• Paid Media Expertise: 5+ years of experience managing paid advertising channels and creating results-oriented, localized marketing initiatives.
• Strategic Marketing Knowledge: Proven background in Account-Based Marketing (ABM) and Demand Generation with a focus on ROI.
• Technical Toolset: Hands-on proficiency with GA4, Google Tag Manager, Salesforce, and Marketo.
• Data-Driven Mindset: Strong ability to measure ROAS, analyze complex funnels, and optimize campaigns based on performance insights.
• Solid B2B and B2C experience is required

Bonus Points For

• Experience with mobile-specific tools like Firebase or AppsFlyer.
• Knowledge of SEO strategies and organic growth optimization.
• Relevant industry certifications (e.g., Google Ads, Marketo, or HubSpot).