Digital Social Media Marketing Specialist

Description:

DUTIES & RESPONSIBILITIES: (These duties are a representative sample; position assignments may vary.)

• Responsible for social media management: YouTube, Facebook, Twitter, Instagram, Next Door, and the investigation and expansion into other relevant social medium
• Strategy and engagement: monitors post engagement, funnels information and intelligence for optimization across other BSD medium, utilizes Let’s Talk
• Develops content for each channel as appropriate, schedules and produces posts consistently
• Prepares monthly social media calendar
• Develops and executes on all media platforms utilized by the District
• Reports analytics and engagement on all platforms and uses information for further planning
• Creates engagement campaigns for staff, parents, and students as appropriate, based in part on communication-community engagement calendar
• Photographs school community and builds a digital library of approved pictures for team/staff use
• Supports web efforts with posts of social media content to the Web
• Performs other job-related duties as assigned

REPORTING RELATIONSHIPS:

• Reports directly to and is supervised by Chief Communications and Engagement Officer

EDUCATION & EXPERIENCE (positions in this class typically require):

Required:

• Bachelor’s degree in Communications, Digital Media, Digital Culture or related field.
• Minimum of two years’ experience with direct website management experience
• Experience in graphic arts design and production for digital media

Preferred:

• Experience managing multiple projects simultaneously
• Experience with public sector or non-profit organizations
• Experience with video design and production