Head of Product Marketing

Description:

We’re hiring a strategic, hands-on Head of Product Marketing to lead how Overjet brings its products to market for private dental practices and DSOs (Dental Support Organizations) during a hypergrowth phase. In this role, you will define positioning and narrative, shape go-to-market strategy, and influence product direction through deep understanding of Overjet’s ICP, market dynamics, and competitive landscape, while driving adoption and revenue impact.

You will be equally comfortable setting high-level strategy and executing on the details—creating content, owning end-to-end product launches, and building enablement that drives real adoption. This high-visibility role partners closely with Marketing, GTM, Product, and executive leadership to deliver measurable customer and business outcomes.

What You'll Own
 

• Become the Voice of the Customer: Develop an expert-level understanding of Overjet’s ICP and key personas within private practices and DSOs. Use this insight to guide Sales, Customer Success, and Product teams to improve prospecting, sales velocity, and retention.
• Lead Go-to-Market Strategy: Define and own the end-to-end GTM strategy for Overjet’s products, ensuring launches and campaigns unlock the next phase of revenue growth.
• Define Positioning and Messaging: Create differentiated, compelling positioning and messaging grounded in customer needs, market trends, and product capabilities.
• Drive Launches with Impact: Plan and execute product and feature launches in partnership with Product, Engineering, Sales, and Enablement, ensuring they translate into measurable adoption and revenue outcomes.
• AI-first approach to your work: Proven experience using AI as a thought partner, and building AI-powered workflows that make you and others faster at research, positioning, launches, enablement, and more.
• Enable GTM Success: Partner closely with Sales, Customer Success, and Demand Generation to ensure GTM teams have the resources, context, and enablement to support customers and hit growth goals.
• Create High-Impact Assets: Develop and oversee sales- and customer-facing materials—pitch decks, one-pagers, battlecards, competitive narratives, and onboarding resources—that translate strategy into action.
• Inform Product and Market Strategy: Conduct and synthesize customer research, market analysis, and competitive intelligence to influence product roadmap and business decisions.
• Drive Continuous Impact: Monitor adoption, feedback, and business results to iterate on messaging, content, and GTM strategies that maximize growth.
   

Qualifications
 

• Experience as a Product Marketing leader in a high-growth B2B SaaS environment
• Proven ability to build a best-in-class B2B product marketing program
• Proven track record leading major product launches and shaping positioning that drives real business outcomes
• Strong ability to translate technical or AI-powered products into clear, compelling narratives for diverse audiences
• Excellent written and verbal communication skills, with strong executive presence
• Thrives in fast-paced, high-agency, cross-functional environments across Product, GTM, and CEO/Founder teams
• Ability to differentiate valuable signal from noise