Ecommerce Content Specialist

Description:

Responsibilities

• Assist the Manager of Ecommerce Content Optimization, in the execution of a holistic digital product content strategy for the e-commerce channel, with emphasis on deploying product content that is optimized for both consumer engagement and etailer search engines.
• Support the development, deployment, and optimization of best-in-class digital merchandising assets tailored to targeted retailer websites
• Syndicate accurate and thorough product information to online retailers via customer content management portals and product content management system (Salsify)
• Audit and document existing processes across the enterprise for developing and deploying digital product content.
• Develop a detailed monthly digital product content production/deployment calendar.
• Continuously assess sales performance, customer behavior, and market trends to optimize product listings, categories, and collections.
• Analyze performance and impact of digital content investments with key etailer accounts to determine customer impact and ROI.
• Audit/assess each major etailer using the digital product content scorecard.
• Leverage internal and external data sources to gather relevant industry benchmarks.
• Oversee the day-to-day management of outside digital content vendors.
• Follow internal processes while also seeking ways to increase team efficiency.

Qualifications

• Bachelor’s degree in marketing, Communications, Business or a related field is required.
• Minimum 3 years’ experience in Marketing, Advertising, Customer Service, or related field
• Experience in consumer durables products is a plus.
• Demonstrated intellectual curiosity around product content marketing and passion for developing best-in-class content.
• Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and manage projects independently.
• A demonstrated track record of accomplishment in a fast-paced environment, with the ability to manage multiple projects effectively.
• Proven team player comfortable working on multiple cross-functional teams.
• Familiarity with Salsify Product Content Management Platform is preferred.
• Demonstrated high level understanding of SEO, PPC and Display Advertising as it relates to digital copy.
• Familiarity with product content management platforms.