Description:
The Director of Field Marketing, North America owns regional go-to-market execution and pipeline acceleration across the U.S. This role translates global positioning, product narratives, and campaigns into high-impact regional programs that drive measurable revenue outcomes.
You will sit at the intersection of sales, product marketing, and demand generation, acting as the regional orchestrator who ensures the right message reaches the right accounts at the right moment — through events, ABM programs, partner motions, and sales-led campaigns.
This is a highly visible leadership role for a builder who thrives in complex enterprise environments and knows how to turn strategy into pipeline.
Responsibilities:
- Own North America field marketing strategy and execution, aligned to revenue targets, account segmentation, and regional priorities to drive pipeline creation, acceleration, and expansion.
- Serve as the primary GTM partner to Sales leadership, supporting new logo acquisition, strategic account penetration, and multi-product growth through coordinated territory planning, sales plays, and enablement.
- Translate global campaigns into high-impact regional programs, delivering field-ready messaging, assets, and experiences tailored to market dynamics and executive buyers.
- Lead regional field programs including tier-1/2 events, ABM, partner initiatives, and customer advocacy, fully integrated with digital demand, SDR follow-up, and sales motions to maximize ROI.
- Own regional performance measurement and optimization, managing KPIs such as pipeline sourced/influenced, cost per opportunity, and program ROI in close partnership with RevOps.
- Build and lead a high-performing Field Marketing team across North America, acting as the voice of the region and collaborating closely with Product Marketing, Demand Gen, and Customer Marketing to drive revenue impact.
Requirements Required Qualifications
- 10+ years of B2B marketing experience, with 5+ years in field or regional marketing
- Proven success driving pipeline and revenue impact in a North American enterprise or mid-market environment
- Experience building and scaling high-performing field marketing teams
- Strong understanding of:
- ABM strategies
- Enterprise buying committees
- Complex, multi-stakeholder sales cycles
- Data-driven mindset with experience measuring marketing impact on revenue
- Excellent executive communication and stakeholder management skills
- Experience in B2B SaaS, HRTech, Insurtech, or regulated/complex industries is a plus
What Success Looks Like
- North America field programs consistently drive predictable, measurable pipeline
- Sales leaders view Field Marketing as a strategic GTM partner, not a service function
- Regional campaigns show strong alignment between messaging, accounts, and outcomes
- Field team operates with clear playbooks, metrics, and execution excellence
- Marketing is seen as accelerating deals, not just generating leads