Manager Local Marketing

Description:

Key Responsibilities

• Translate our integrated marketing strategy into design, content and communication tactics for Health Mart Marketing Edge, our local marketing customer platform.
• Manage content strategy for the Marketing Edge, ensuring content is current, relevant and coordinated with all other Health Mart marketing channels to optimize customer use.
• Partner with local marketing agency on content creation/promotion, media strategy, asset management, and program management and analytics.
• Manage local marketing program and matching funds budgets, regularly tracking usage and reporting out to key stakeholders.
• Track and report site performance and provide key learnings/recommendations for optimizing results.
• Answer customer questions and coordinate with agency to answer/serve our customers.
• Stay abreast of industry best practices for matching funds programs to optimize program offerings and present ideas for new assets.

Minimum Qualifications

• 4-year degree in Marketing, Advertising, Communications, or the equivalent relevant business experience
• 4+ years’ experience with digital strategy development and execution

Critical Skills

• Create content strategy for Health Mart local marketing programs that connect and support corporate business and marketing strategy.
• Strong understanding of digital media practices including analytics, reporting, and tracking customer journey analytics
• Strong business acumen and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
• Excellent organization, execution and project management skills to ensure everyone is aware of their role and deliverables to meet project objectives.
• Strong ability to act independently with sound business judgment and emotional maturity
• Excellent listening skills and ability to build cross-functional relationships and influence without authority across all levels and functions.
• Ability to offer excellent and timely customer service when managing customer questions.