Marketing Analyst

Description:

• Delivers professional activities in the General Marketing job family.

• Assists in the design, development, communication, research and/or implementation of the organization's marketing programs and/or pricing strategies.

• Utilizes multiple marketing strategies and determines which multimedia sources (e.g., Internet, press, television, radio) are most effective and efficient.

• Gathers information on market trends and activities.

• Analyzes and reports on customer segments and trends to allow management to identify product and market opportunities.

• Works closely with sales and technical teams.

• May assist with events and special programs, prepare and distribute media reports, fulfill requests for information, assist with mailings and with production of audio and video for marketing purposes.

• Applies standard techniques and procedures to routine instructions that require professional knowledge in specialist areas.

• Provides standard professional advice and creates initial reports/analyses for review.

• May provide guidance, coaching, and direction to more junior members of the team in General Marketing.

Skills:

• understanding of marketing principals

• marketing project coordination skills

• attention to detail

• integrated marketing campaign experience

• organized

• project coordination skills

Education:

• associates degree required

• bachelors degree preferred