Description:
Primary Duties & Responsibilities
Overall content creation and digital tracking responsibilities include:
- Develops digital content by working closely with the Marketing Manager as well as the Curatorial and Education teams.
- Adheres to brand guidelines across all communications channels.
- Initiate and manages the development of photography and video content, targeted for each channel’s audience.
- Conceptualizes new avenues for reaching audiences based on current digital media trends and initiatives, including those being implemented by the University and peer institutions, staying abreast of news about artists and events the Museum could share or respond to online.
- Tracks social media, email, and website analytics, offering data-driven recommendations for improvements and adjustments.
- Stays up-to-date with industry trends and best practices in digital marketing.
Website content management responsibilities include:
- Performs day-to-day website content management.
- Project manages content creation and approval processes for all website updates.
- Serves as the liaison with the website designer and developer when server-side changes are needed or requested.
- Updates the Museum’s website in keeping with best accessibility and SEO practices.
Social media responsibilities include:
- Manages day-to-day social media activities.
- Develops content with the goal of enhancing the Museum’s social media engagement and interaction.
- Maintains the social media calendar and publishing posts.
- Responds to comments and messages.
Email campaign responsibilities include:
- Creates an email content plan and overall calendar.
- Develops and publishes the Museum’s weekly e-newsletters and periodic email campaigns.
- Manages contact lists.
On-campus marketing responsibilities include:
- Developing posters, flyers, digital signage, and other marketing materials to be used across the WashU campus
- Overseeing a student graphic designer in the development of materials, ensuring they meet brand guidelines and that materials are are delivered and distributed within deadline
- Representing the Museum at on-campus events, such as student opportunities fairs, as appropriate