Marketing Manager

Description:

Responsibilities

• Experience developing and managing brand best practices and able to build, execute, and manage the district brand strategy and participate in national and sector brand planning.
• Experience initiating and managing district-level marketing strategic plan development and implementation with alignment to district and company strategic-planning processes.
• Results-oriented with an ability to manage competing deadlines and thrives under pressure. Experience managing, resourcing and prioritizing team deadlines.
• Ability to interpret and utilize data analytics to create, change, and manage marketing plans and strategies.
• Able to act as a change agent by applying change management methodologies.
• Exceptional knowledge of and ability to manage strategic implementation of all marketing mediums, including web, print, advertising, video, and social media.
• Advanced skills and knowledge of Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required.
• Understands the company and district’s business objectives and incorporates them into marketing department strategy and plans.
• Exceptional team player with ability to build, develop, mentor and inspire a marketing team.
• Creates strategic marketing plans and ensures they are measurable. Evaluates effectiveness and identifies and manages risks and opportunities of projects. Leads implementation, evaluation and measurement of district marketing initiatives.
• Creates brand strategy and positive perception of PCL in the marketplace through strategic storytelling.
• Leads market and marketing research. Investigates new markets and assesses viable opportunities for PCL.
• Provides superior editing and proofreading services. Reviews content for sensitivities.
• Coaches and leads a team of collaborative marketing professionals who develop and execute the district marketing strategy.
• Uses vision and expertise to create impactful and influential written copy that integrates the PCL brand for external and internal audiences.
• Uses superior understanding of external markets and demographics to develop and maintain strong customer focus.
• Develops and leads district marketing and website content management strategy, and researches and recommends emerging and innovative marketing solutions to meet district needs.
• Develops and manages a social media strategy to support district objectives.
• Manages creative services to ensure marketing objectives are achieved in line with branding principles, business needs, and the district’s strategy.
• Evaluates, selects, and manages external vendors and partners and related budgets when required.
• Translates complex executive strategies and industry knowledge into meaningful and accessible information. Promotes understanding and influence within the district.
• Advanced networking skills and strategically connects with relevant external stakeholders. Has leadership role in outside organizations.
• Develops executive-level reporting and recommendations on current marketing standings and future projections
• Builds and supports a culture that values the solution provider and profitability philosophy.

Qualifications

• Postsecondary degree or diploma in marketing, communications, journalism, or equivalent.
• 10 years of progressive experience in marketing, including a minimum of 3 years of experience in a supervisory capacity.
• Experience developing and managing brand best practices and able to build, execute, and manage the district brand strategy and participate in national and sector brand planning.
• Experience initiating and managing district-level marketing strategic plan development and implementation with alignment to district and company strategic-planning processes.
• Ability to interpret and utilize data analytics to create, change, and manage marketing plans and strategies.
• Exceptional knowledge of and ability to manage strategic implementation of all marketing mediums, including web, print, advertising, video, and social media.
• Advanced skills and knowledge of Microsoft Office Suite and Adobe Creative Cloud and other specialized software as required.
• Exceptional team player with ability to build, develop, mentor and inspire a marketing team.