Description:
The Product Marketing Manager is a leader in growing AE’s market position through their understanding of key accounts, markets, technologies, and future market/technology directions. In addition to market research, this role works directly with strategic customers, Factory Applications Engineers, and AE’s field teams to intimately understand the current and emerging market technologies and trends. This role works closely with the Director of Marketing, the Product Group GM, and the Product Management Team in defining market and product/roadmap strategies to gain market share and grow AEs business. The Marketing Manager is accountable for AE successfully executing against growth strategies in their markets.
RESPONSIBILITIES:
- Understand market segments, trends, and emerging technologies
- Understand market technologies sufficiently to allow engagement with key industry technologists
- Market share goals and strategies to achieve these goals
- Competitive assessment, including market share, strengths and weaknesses, and competitive strategies
- Identify market opportunities and portfolio gaps
- Identify market requirements and work with Product Management, Applications Engineering and Design Engineering to define AE’s product and technology roadmaps
- Key relationships in strategic accounts
- Strategic accounts
- Total Relationship Management (TRM) and Roadmap Meetings
- Key role in the annual strategic planning process, defining market/region size, growth, and inflection points, and working with the Marketing and Engineering Managers to define strategies that align with AE’s corporate strategic goals
- Working with Product Management to develop product positioning, value propositions and differentiation
- Serve as consultant to peer groups within AE (Applications Engineering, Product Management, Design Engineering and Sales) in support of new product development and new business opportunities.
- Must be able to influence decisions and actions with customers as well as AE’s Management Teams
- Work with diverse cultures to build strong relationships within AE, with AE’s customers and with the worldwide industry leaders
EXPERIENCE: Essential:
- 7+ years of customer interaction
- 7+ years in a marketing, technical or sales position in plasma processing