Marketing Specialist

Description:

RESPONSIBILITIES

• Design branded digital content for various platforms including websites, mobile devices, and social media. Designs are created to be be user-friendly, engaging, accessible, and easy to navigate.
• Conduct comprehensive UI/UX and content audits of the TekSynaps website in collaboration with team leads and the marketing department. Implement incremental enhancements in visuals and design systems on a monthly basis.
• Collaborate with other designers and cross-functional team members to make informed design decisions, leveraging both qualitative and quantitative data.
• Work within established brand guidelines to create layouts that reinforce the brand's voice through its visual touchpoints.
• Craft compelling ad copy and extensions for various marketing campaigns.
• Proactively bring new campaign ideas and tactical execution strategies to internal Marketing team leads.
• Monitor and report on the performance of assigned campaigns, analyzing data across digital platforms to optimize ROI.
• Develop cross-channel marketing strategies to achieve corporate KPIs such as CPA and ROAS.
• Incorporate stakeholder feedback to refine campaign strategies and introduce new, effective ideas as needed.
• Assist executive leadership team with marketing events

REQUIRED QUALIFICATIONS

• Bachelors degree in Marketing, Graphic Design, Computer Science, Communications or equivalent experience
• Minimum 1 years of professional work experience in a media, marketing or communications role.
• Comprehensive knowledge of Adobe Creative Cloud Suite, including Photoshop, Illustrator, InDesign and After Effects
• Proficient in Microsoft Office applications
• Dedicated space for a home office to include reliable internet and phone service