Marketing Specialist

Description:

The Transactions Business Development & Marketing Specialist, working in collaboration with and in support of the firm’s strategic initiatives, supports the business development and marketing efforts of the assigned practice group. This role works closely with BD managers, lawyers, and cross-functional colleagues to assist with initiatives that strengthen client outreach, showcase the group’s capabilities, and drive day-to-day marketing activity. The ideal candidate is detail-oriented, highly organized, and motivated to grow their career in a professional services environment. The Specialist plays a key role in supporting pitches and proposals, developing marketing collateral, tracking pipeline activity, and coordinating events. They contribute to the execution of broader BD and marketing initiatives while helping to foster a collaborative, client-focused team culture.

Location This position is located in our Reston office and offers a hybrid work schedule.

Responsibilities

• Assist with the execution of marketing and BD initiatives in support of practice group goals.
• Assist with requesting and analyzing competitive intelligence in support of client-driven, market-driven or practice-driven initiatives.
• Support the preparation of client-facing materials, presentations, and marketing collateral.
• Collaborate with BD team members and lawyers to assist with pitches, proposals, and credentials.
• Analyze market trends, competitor activity, and client developments to support strategy development and benchmark progress.
• Update and maintain CRM records, track business development activity, and help pull reports or dashboards as needed.
• Supports and advises on directory and league table submissions and industry awards.
• Provide logistical support for client events, webinars, and sponsorships, including tracking RSVPs, preparing materials, and coordinating follow-up in collaboration with Events team.
• Assist with practice group and subgroup meeting logistics, agendas, and materials.
• Collaborate with other BD team members on cross-practice projects and initiatives.
• Coordinate with design, communications, and digital teams to ensure materials are on-brand and delivered on time.
• Maintain experience and matter tracking tools and assist with updates as needed.
• Help support onboarding activities for new lawyers from a BD and marketing perspective.
• Assist with budget tracking and administrative coordination for marketing expenses.
• Perform additional tasks as requested.