Paid Ads Strategist

Description:

EM Search Consulting, LLC, a dynamic and ROI-focused digital marketing agency based in the Chicagoland area, is seeking a highly skilled and results-driven Paid Ads Strategist to join their advertising team. The company prides itself on delivering customized digital marketing solutions to clients across a broad range of industries, with an emphasis on campaign performance and measurable results.

As a Paid Ads Strategist, you will be instrumental in the planning, execution, and optimization of paid advertising campaigns across various platforms, including Google Ads, Facebook/Instagram, Bing, Waze, and LinkedIn. The ideal candidate will have a deep understanding of advertising platforms and be passionate about maximizing client budgets, increasing conversion volumes, and implementing data-driven strategies.

Key Responsibilities:

• Develop and execute comprehensive advertising campaign strategies.

• Manage and monitor advertising budgets across platforms.

• Use analytics and conversion data to shape and refine campaign direction.

• Perform regular audits of search term reports to ensure relevance and optimization.

• Adjust campaigns to meet and exceed clients' conversion goals.

• Identify growth opportunities and implement cross-channel marketing strategies.

• Extract actionable insights from campaign data to inform future strategies.

• Collaborate closely with Account Managers to customize paid ads strategies for clients.

Requirements:

• At least 2 years of hands-on experience with paid ads across Google Ads, Facebook/Instagram, Microsoft Ads, and LinkedIn.

• Excellent communication and team collaboration skills.

• Strong organizational skills and a proactive, self-starting attitude.

• Proficiency in managing various budget sizes.

• Experience with Google Analytics or GA4.

• Familiarity with other paid advertising platforms is a plus.

• Google Ads certification is an advantage.

Benefits of Working at EMSC:

• Competitive compensation with regular bonus and raise opportunities.

• 401(k) match and group health insurance options.

• Flexible, collaborative work environment with career development support.

• Company culture that includes happy hours and summer Fridays.