Description:
The Admissions Project Manager leads creative projects within the IU Indianapolis Recruitment Marketing and Communications team.
Department-Specific Responsibilities
- Implements strategies, programs, and services in support of Enrollment Management.
- Serves as a cross-functional leader reporting to the Director of Marketing and Communications for the Division of Enrollment Management.
- Participates in the development and execution of comprehensive marketing plans and creative projects that achieve enrollment objectives with an emphasis on key target audiences and both internal and external constituent groups.
- Oversees personnel and resources responsible for producing integrated communications media that support recruitment, enrollment, and potentially other Enrollment Management areas and activities.
- Cultivates and stewards relationships with key stakeholders to inspire a culture of creativity, collaboration, and innovation as part of a broader, synchronized multi-disciplinary team of communications and marketing professionals.
- Creates long and short-term action plans, for execution of items supporting the admissions recruitment and marketing plan.
- Communicates effectively with stakeholders and internal teams to ensure that all involved are kept up to date on project plans, priorities, key milestones, deliverables, deadlines and results.
- Sets targets for milestones and adheres to deadlines.
- Delegates tasks on projects to those best positioned to complete them.
- Makes effective decisions when presented with multiple options to continue to move the project forward.
- Serves as a point of contact for internal stakeholders when multiple units collaborate on a project to ensure team actions remain in synergy.
- Communicates with leadership to keep projects aligned with admissions and recruitment goals.
- Performs quality control on projects throughout development to maintain visual continuity and a common voice.
- Adjusts schedules and targets on the project as priorities, needs, or financing on the project change.
- Defines and tracks project timeline, scope, and budget.
- Gathers requirements, deliverables, and timeframes from stakeholders to create project plans.
- Evaluates project plans and workload; resources internal and external creative talent where appropriate.
- Assesses and evaluates project performance metrics and results; produces clear reports to share with stakeholders.
General Responsibilities
- Develops and updates social media content and monitors brand's social networks, responding to comments and collecting feedback from audiences.
- Independently corrects basic and complex grammar, spelling, punctuation, formatting, and syntax errors and performs edits that improve overall writing quality of communications and ensure alignment with university mission, strategies, objectives, and brand guidelines.
- Evaluates effectiveness of social media on a variety of metrics, such as changes in website traffic, attendance at social media marketed events, and engagement by platform, audience, and type of post.
- Regularly consults with staff, faculty, colleagues, departments, and/or other stakeholders to curate social media content to specific programs, goals, audiences, and objectives.
- Ensures alignment with university mission, strategies, objectives, and brand guidelines across all social media platforms and content.
- Researches industry social media trends and reports findings to manager; may make recommendations for operational efficiency.
- May provide organizational training on social media methodology and strategy.
- May provide guidance to Social Media Assistants or lower-level Social Media Specialists.