Social Media Specialist

Description:

Duties

• Develop modern and engaging multimedia content that promotes public awareness of the organization and supports the recruiting mission using appropriate virtual communication tools to reach the intended audience.
• Utilize multiple social media platforms as well as social media management tools to convey information and publicize the organization's mission.
• Monitor Army recruiting social media pages throughout the specified unit for appropriate professional content and provide feedback and advice to page managers based on analysis of the content's effectiveness.
• Write a variety of articles and social media posts conveying information and clarifying the Agency operations, programs and activities to specialized audiences and the general public.
• Produce quality stories, photos, graphics and video products that educate the intended audience about Army opportunities and benefits and corrects misperceptions about service.